L'Oreal Paris Feria Permanent Hair Color, 73 Golden Sunset Dark Golden Blonde

Walmart delivered within 2 days which is great, free delivery with a certain price... love the color so thankful Walmart sales it, so many places stopped and Iwouldnt trust ebay...ty I will order other items from Walmart, great experience with ordering and delivery times🌼

This %2373 is difficult to find now and I’ve used it for over a decade. The color is pure and as close to my own color as I can get hiding the gray. I’ve never had a bad color from Féria and it’s easy and effective. Color lasts for a little over 8 weeks depending on how fast your hair grows.

I love the color

I absolutely love this color, the only thing is that I have to leave it on for about 10, mins, if I do the recommended time then my roots will be orange and my ends gray...

Love Love 63 Light Golden Brown ~ all my beach & tennis girls use it & it looks awesome. Please do NOT discontinue as it is essential to our happiness.

I turned 65 and wished to go salt and pepper naturally, but greatly disliked the color line and regrowth discoloration. And No matter what salon I went to for salt and pepper hair color transformation. I always got a botched up hair cut, and hair color. Extremely Frustrated and bankrupt, I decided to take matters into my own hands. I bleached my hair to the lightest I can get. Searched for hair colors closest to what might come closest to salt and pepper color. I purchased the L’Oréal Multi Faceted Shimmering Permanent Hair Color S1 Smoky Silver. It’s still not salt and pepper, but is close to it. The only issue is the color dose change to a dingy yellow color, I tried a purple deep conditioning mask, and it was never the same as when I first used the dye. The product is awesome, I was ok with it, but don’t know how to maintain and keep it from changing color.

It's a really pretty color and fades nicely. But it fades decently quick and doesn't have much dye in the bottle. The ammonia smell isn't too bad. After I used it the second time my hair started falling out REALLY bad.

Wanted a silver to cover my blond that is showing signs of going white. Following the suggestions on the box, I went with the L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Smokey Silver. I didn't get the silver, I got brown!!!!

I got the black leather color and it did not work whatsoever I had applied it three different times and zero results will never use this product again

As of 2026 they changed the copper crave c74 color ive been faithfully buying this color for years and im very disappointed with the outcome of my hair after using the new formula please change it back i dont know what to use now not even in salons could get the color i was getting from this kit VERYYY DISAPPOINTED