L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz price history and forecast - L’Oréal Paris 071249384701
L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz

L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz

Brand:
L’Oréal Paris
Model Number:
071249384701
UPC:
071249384701
EAN:
0071249384701
Walmart SKU:
903009360
Key Takeaway

Price momentum shifted downward , bringing the cost to $14.97. This represents a 0.0% discount to typical levels.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$13.99
Lowest Price
$12.00
Most Recent Price
$12.00
Average Price
$12.67
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$14.97
Lowest Price
$14.97
Most Recent Price
$14.97
Average Price
$14.97
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz since 9/5/2025. The most recent price update was on May 10, 2026.

Price Range: Over the past 90 days, the price has ranged from $14.97 (lowest on 9/5/2025) to $14.97 (highest on 9/5/2025). The average price during this period is $14.97.

Current Trend: Walmart.com prices have ranged from $14.97 (May 9) to $14.97 (May 9) over the past 90 days. Current price is close to the 90-day average of $14.97.

Customer Insights: Rated 4.4/5 from 5564 reviews.

Customer Reviews

5564 reviews

Customer Reviews

4.4
Based on 5564 reviews
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Showing 10 of 5564 reviews

Excellent natural looking tan

Gail February 16, 2026

I got my item my salon bronze and I absolutely love it. I use it on my face and in the summer I use it on my body. I have used this before and it's an excellent product. I would definitely buy again.

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Almost full coverage!

Maple150 January 20, 2019

(This review was collected as part of a promotion.) I love the consistency of this liquid foundation and it is not greasy or heavy on the skin. Yes it is breathable as it promises and I wear it from early morning till night and still impeccably there. If it's a normal day, coverage will be great just by itself but if you need total coverage, you'll still need a powder foundation on top. I'm not crazy about the scent though but for foundations it doesn't really matter. I love the glass container to keep it fresh and it's in a pump for convenient and easy application. I used it with Infallible Pore Refining Primer and the primer enhances the effect. I received this product as a gift from L'Oréal Paris and Top Box Circle for product testing review. Each opinion is my own and is not influenced in any way by any party but myself. #freeproduct #trywithtopbox

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Absolutely love it

Nicoletta46 January 25, 2019

Shade is perfect , consistency a bit too liquid but the coverage is amazing. Its a light coverage , i love it and it's buildable. Very natural finish and last all day without retouching it. On my Tzone got oily but mostly because no matter what kind of foundation I'm using after couple of hours I will be still shiny on that area. I am amazed of the quality of this foundation and I will absolutely repurchasing it. I have received this #freeproduct from #topboxcircle in exchange of my honest review.

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Anita July 6, 2020

I'm 76 this foundation looks so natural. It has beautiful coverage. Been using for years.

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Great Foundation, With a Natural Finish

ErinHeavenly August 27, 2022

(This review was collected as part of a promotion.) I like this foundation, its great, and has more of a medium buildable coverage. If you have dry to normal skin this foundation will work well for you, however, if you have oily or combination skin I would recommend using the powder foundation on top of the liquid foundation for a more mattifying finish. This foundation is not cakey, and provides a natural finish. Overall Im happy with the product, Im wearing the shade 510.

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Try it for a "no makeup" makeup look

Sherin August 28, 2022

(This review was collected as part of a promotion.) Probably the best drugstore foundation I have ever tried. It spreads quite well, and gives a natural finish. May not be the best if you are looking for a full coverage Foundation but works great for a "no makeup" makeup look.

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Maryse January 16, 2019

I tested the Infallible 24h Fresh Wear Foundation, in color #, as a part of a study. I used only one pump to cover my entire face! I was surprise to see the coverage and that it's still really lightweight. It has a great finish that last all day. I'm really impressed! I will definitely use this foundation! I might keep it for the summer since my skintone is really fair, I that that will be the perfect color match forr this summer. #freeproduct #trywithtopbox

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Very good makeup, but it arrived used.

Galicia February 24, 2026

Very good makeup, it's not shiny but it arrived looking like it had been used, just like it looks in the photos.

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Already opened

Makaela May 8, 2026

I haven't even used it yet. I have the shade 395 which that was to dark so I bought this.. However it's already been opened and used as you can see in the pictures. I just took it out of the bag to pack everything for a trip and saw the black was a bit cloudy and the label wasn't the right way. I was just going to brush it off but it had been used. I know it's not anything serious like it would be with lipstick or something like that but I'm just a bit weird about that kinda stuff.

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Unsealed packaging product everywhere

Felicia December 12, 2025

The foundation came already opened and looked to be used. Foundation was all over the inside of the top cover, and it was unsealed.

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Price History

Historical price data graph for L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

3 records

Walmart.com prices have ranged from $14.97 (May 9) to $14.97 (May 9) over the past 90 days. Current price is close to the 90-day average of $14.97.

Walmart.com price history for L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz showing recent price changes over the past 90 days
Date Price Change % Change
$14.97 $+0.00 +0.0%
$14.97 $+0.00 +0.0%
$14.97

Third-Party Seller Pricing

10 records

Third-Party Sellers prices have ranged from $12.00 (Jul 11) to $13.99 (Jun 10) over the past 90 days. Current price is close to the 90-day average of $12.67.

Third-party seller price history for L'Oreal Paris Infallible Fresh Wear 24 Hr Liquid Foundation Makeup, 540 Mahogany, 1 fl oz showing recent price changes
Date Price Change % Change
$12.00 $+0.00 +0.0%
$12.00 $+0.00 +0.0%
$12.00 $+0.00 +0.0%
$12.00 $+0.00 +0.0%
$12.00 $-0.75 -5.9%
$12.75 $+0.75 +6.3%
$12.00 $-1.99 -14.2%
$13.99 $+0.00 +0.0%
$13.99 $+0.00 +0.0%
$13.99

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