L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz price history and forecast - L’Oréal Paris 071249341223
L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz

L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz

Brand:
L’Oréal Paris
Model Number:
071249341223
UPC:
071249341223
EAN:
0071249341223
ASIN:
B01M1CEC80
Walmart SKU:
181625364
Key Takeaway

Remarkable 67-day consistency at $11.97, running matching the quarterly average. This appears to be the established going rate.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$23.25
Lowest Price
$14.99
Most Recent Price
$23.25
Average Price
$20.68
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$11.97
Lowest Price
$10.97
Most Recent Price
$11.97
Average Price
$11.81
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz since 3/15/2025. The most recent price update was on Jun 4, 2026.

Price Range: Over the past 90 days, the price has ranged from $10.97 (lowest on 3/15/2025) to $11.97 (highest on 8/25/2025). The average price during this period is $11.81.

Current Trend: Walmart.com prices have ranged from $11.97 (Jun 4) to $11.97 (Jun 4) over the past 90 days. Current price is close to the 90-day average of $11.97.

Customer Insights: Rated 4.5/5 from 24525 reviews.

Customer Reviews

24525 reviews

Customer Reviews

4.5
Based on 24525 reviews
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Showing 10 of 24525 reviews

Works like majic

NanaJ February 10, 2026

I use this to cover my grey roots. It also makes my thin spots seem fuller. It does rub off, so be careful about putting your head on the back of a white chair or sofa. It could also rub off on a hat or your date’s white shirt. I use a dark throw on my recliner to protect it. It washes out of fabrics or off your hands easily.

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Beautiful, rich color

Jennifer December 4, 2025

This color exceeded my expectations. My hair honestly looks better than it has after my hair was colored at expensive salons. I have received lots of compliments! The comb feature was a bit difficult to use. It was easier to just section out my hair and squeeze the color onto each area, distributing it with my fingers while wearing rubber gloves. I really like the shampoo that comes in this kit because it soothes the scalp and counteracts any damage from the color treatment. Excellent conditioner too. I will definitely use this again.

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Excellent Cover-up

Anonymous January 3, 2026

This is EXCELLENT, I've been buying boxed hair dry color, NEVER AGAIN...THIS here is PERFECT, it doesn't drip, nor rub off on my pillow case, last long, this was my first time buying this product, I was skeptical about it, but I AM GLADE,that I bought it, I'm in awe of how long its covering my gray strands, it been 3 days and it's still fully covering...

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My go-to hairdye!

Ashley March 7, 2026

This is my go-to hair dye brand and color! You get such a rich long-lasting color, and SO much cheaper than going to the salon! I get compliments on the shade. Easy to use. I do recommend if you have long/thick hair to get 2 boxes. Still much cheaper than the salon though. I've used for years now, and this has never turned me brassy, or made my hair have that hair dye smell for days like a lot of other brands will!

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Perfect golden blonde on light brown hair

Anonymous August 8, 2025

Y’all!!!! I prayed %26 prayed because I couldn’t afford to continue with professional highlights, but I love my golden blonde hair. So I asked God to help me, and I felt drawn to this box. Today I went for it! This box is PERFECT! Not at all orange or ashy. It’s beautiful!Naturally, I have light brown hair with a gray streak right up front (see before %26 after pics). This box lightened my roots to perfectly match/blend with my golden blonde hair. I’m so thrilled and thankful! God is sooooo good. Trust Jesus and pray about everything. He loves you!

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Paula January 6, 2026

Ive used this product for a few years now. it covers the gray %26 the dark brown new growth that appears, for me, every 3 weeks. it allows me the option to dye my hair every 5 weeks, not 3 and keep my hair healthier rather than overprocessed, dry %26 brittle. I've tried other brands %26 types of root coverups %26 its my opinion that this is the best one all around.

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sandra January 7, 2026

I've used L'Oreal products for many years on my hair . The color is true to what it describes . I use the ash tones because my hair tends to grab the red . With this product it last longer than most before you need a touch up . It also comes with a traditional type bottle to apply and one that is a comb type applicator . I use the comb type one because it makes it so much easier to apply without all the mess and splatters.

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Covers my hair, even grays, very well

Gramma December 27, 2025

L’Oreal Paris magic root cover up covers my hair, even grays, very well. It doesn’t run down my face when I sweat at the gym or if I’m out in the rain. The only reason why I gave it a 4 star rating is because it sprays all over the place. I clean off the sprayer and around it and the color still gets on my face, sometimes my arms. If it weren’t for that, I would definitely give it a 5 star rating! So when I use it, I always have a damp paper towel ready to wipe off. Also I spray it before I put my makeup on!!

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Quality of hair color has degraded

Mrinal August 18, 2025

This is one of the worst hair Color I have come across in the last few years. There is a very strong presence of ammonia, which one can figure out from the smell. Quality of the Color also seems poor as post application , gray strands were still visible. Will neither recommend nor purchase in future

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NOT what it used to be!

anonymous June 28, 2025

I have used this exact product for YEARS, and it's NOT good now! It used to cover the gray completely, and now it does not. But the worst is, the colors are NOT the same!!! The regular medium and dark browns now have a brassy undertone. When the color starts to fade, it's RED!HATE IT! I don't buy the "ash" colors because of that reason, and now they've changed this one to be more like an ash brown. Thought it was just me, but my friend who uses the same exact thing said the same exact thing! I will definitely be looking for a new one!

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Price History

Historical price data graph for L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

67 records

Walmart.com prices have ranged from $11.97 (Jun 4) to $11.97 (Jun 4) over the past 90 days. Current price is close to the 90-day average of $11.97.

Walmart.com price history for L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz showing recent price changes over the past 90 days
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$11.97

Third-Party Seller Pricing

4 records

Third-Party Sellers prices have ranged from $23.25 (May 24) to $23.25 (May 24) over the past 90 days. Current price is close to the 90-day average of $23.25.

Third-party seller price history for L'Oreal Paris Magic Root Cover Up Temporary Gray Concealer Spray, Light Golden Brown, 2 oz showing recent price changes
Date Price Change % Change
$23.25 $+0.00 +0.0%
$23.25 $+0.00 +0.0%
$23.25 $+0.00 +0.0%
$23.25

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