L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown price history and forecast - L’Oréal Paris 071249164464
L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown

L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown

Brand:
L’Oréal Paris
Model Number:
071249164464
UPC:
071249164464
EAN:
0071249164464
ASIN:
B00GMZMAM8
Walmart SKU:
14894205
Key Takeaway

Current pricing at $7.39 reflects recent market activity, running 0.0% below the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$13.44
Lowest Price
$10.00
Most Recent Price
$12.28
Average Price
$12.40
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$7.39
Lowest Price
$5.54
Most Recent Price
$7.39
Average Price
$7.26
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown since 4/21/2025. The most recent price update was on Feb 24, 2026.

Price Range: Over the past 90 days, the price has ranged from $5.54 (lowest on 12/2/2025) to $7.39 (highest on 4/21/2025). The average price during this period is $7.26.

Current Trend: No Walmart.com pricing data available for analysis.

Customer Insights: Rated 4.3/5 from 3834 reviews.

Customer Reviews

3834 reviews

Customer Reviews

4.3
Based on 3834 reviews
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2675
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Showing 10 of 3834 reviews

Perfect root touchup

Carie May 21, 2026

For coloring my roots I use this all the time… I never even bother with a different brand even if it's a few dollars cheaper, the application to the roots is literally perfect… I cannot see how they would be able to make it any better… The angle of the nozzle, along with the brushes… It's targeted right towards the roots and around the face… Also gives perfect color I use dark brown and it blends seamlessly

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I was skeptical but…….

Anonymous March 25, 2026

Where has this been all my life? 🤣 Super easy, super fast and blends perfectly with my previous hair color and covers those silver grays! It works! What a great product and I don't have to do my whole head anymore. Perfect shade for me, blends in well. I couldn't be happier with my results. I will continue to use this product and maybe switch out the shades once in a while.

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Refreshed look in minutes!

Gabrielle March 23, 2026

L'Oreal's root rescue is a great product for a quick touch up. It covers gray beautifully and takes little time. Apply, have a cup of coffee and rinse, style and go! It's really that easy. 10 Minutes to a refreshed look between color! It's not a matte ink look, but vibrant color that reflects light. I've been using it for years.

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Just Love It!!

Karen April 18, 2026

This hair root dye is very easy to use. I like that they give you a choice of either using the little brush that they add inside the box or you can just squeeze it on like you would if you would die in your hair. And the color is spot on. It matches my hair completely. I love this product and will continue using it for when I need it. I would recommend this product for anyone who just needs a little touch up.

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The best dark ash blonde color I've ever found!

Gina December 14, 2025

This is really great hair color, I highly recommend it! I love the golden brown hair color with a touch of Ash to it. There are so many different brands I have tried over the years- and the ash barely shows at all. But wow with this one, the golden color is so nice and the ash is REALLY good, I absolutely love it! And the color really lasts a long time too.

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Good for in-between full color

Anonymous March 19, 2026

This root touch-up is great for in-between all-over full color. The color blends well, even if my all-over color isn't quite the same as the root rescue (I use L'Oreal Excellence 6RB for my all-over color, and L'Oreal Paris Root Rescue in Light Brown).

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Marsha May 13, 2026

i do root touch ups more than i would like but I usually just get a dark brown haircolor to use and it seems like it always makes me have hot roots(lighter at the roots with a orange tint)which i absolutely hate. i bought this stuff just to try and no hot roots!!!! yayy. I will be using this from here on out! i am so glad i gave it a try.

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No more grey

Mary December 19, 2025

Love this fast, easy way to touch up roots and maintain my color. Not ready to go grey yet, but I don't need to spend an hour a month coloring all my hair. Root touch up handles it perfectly. Applies in 5 minutes. Let set 10 minutes and rinse out then shampoo. Done! Low odor is a plus too. Lasts about 6 weeks. Keeps all my hair the same shade.

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Doesn't have that brassy lool

leodog32163 August 3, 2025

This is my favorite touch up. However, I can't always find the Dark Brown 4A in stores. I sometimes have to order it. It covers perfectly and doesn't look brassy. The color blends in nicely with my hair. It's quick and not messy and doesn't fade quickly.

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Did formula change?

WENDY February 7, 2026

The ease of use is definitely true. The color seems to have changed a bit over the years. I have used this shade (dark blonde) for about two years. This last time my hair appeared reddish and brassy. My hair was left extremely dry as well. This doesn't include a separate conditioner which in my opinion is a must. While I loved this in the past, I don't think I will use it again.

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Price History

Historical price data graph for L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

0 records

No Walmart.com pricing data available for analysis.

No Walmart price history available in the past 90 days

Third-Party Seller Pricing

34 records

Third-Party Sellers prices have ranged from $10.00 (Aug 20) to $13.42 (Jul 1) over the past 90 days. Current price is close to the 90-day average of $12.35.

Third-party seller price history for L'Oreal Paris Magic Root Rescue Permanent Hair Color, 5G Medium Golden Brown showing recent price changes
Date Price Change % Change
$12.28 $+0.00 +0.0%
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$12.28 $+2.28 +22.8%
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$12.28 $-1.14 -8.5%
$13.42 $+0.00 +0.0%
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$13.42 $+1.14 +9.3%
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$12.28