L'Oreal Superior Preference - 6-1/2G Lightest Golden Brown (Warmer) 1 ea (Pack of 4)

I purchased this product by mistake instead of the usual L'Oreal Excellence product. I thought L'Oreal had just changed the package image/colour/design and renamed the product because I couldn't see any availability of the Excellence product which I usually buy. Packaging Redesigns happen all too frequently for many haircolour, shampoo and toothpaste items. This makes it difficult to recognize what you are looking for on the store shelves or websites. I cannot recommend this Preference product at all. In fairness to L'Oreal I can endorse their Excellence product which I have been using for many years. I found this Preference product had an almost toxic overpowering olfactory impact profile and failed to maintain lasting colour coverage.

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

I've used this item for years which is why I always order it! Of course, I'll need to reorder st least 1 or 2

I love l'Oreal colours, they cover all my grey hair and never damage my hair. They are extremely easy to use and on my hair gets exactly the colour that I want. At time I found them a bit liquid so be carefully when you put on your head.

I use the dark blonde #7 and the medium blonde #8 together. I use half from each mixed together. I like the brand and have used it for years and didn't really want to change since I don't know what colour I would get whereas using this one I know. The bad thing about it is it fades quite badly which I have always been unhappy about even when using the conditioner they provide. The first 2 weeks it's good but after that I would say the color goes to a light blonde which isnt the colour for me even while using a high end shampoo from the salon designed for coloured hair.

[Employee of walmartcanada] Was super excited to dye my hair light brown today... but once I started to put it onto my hair it was looking red. I washed it and blow dried. MY HAIR WASNT BROWN! IT WAS MAROON! HOW DID THIS HAPPEN! IM A 16 GIRL WHO IS CONSTANTLY INSECURE OF HER LOOKS AND WANTED TO BE SPONTANEOUS! BUT I DIDNT GET THE CUTE BROWN I WANTED! I GOT SOME UGLY REDISH BEET COLOUR

Product was exactly what I wanted

Fast shipping, Good deal always, never disappointed

It's L'Oreal. Hard to go wrong!