Lumineux Whitening Toothpaste, Fluoride Free & Enamel Safe, 3.75 fl. Oz.

Was skeptical as I have purchased many toothpastes that promoted to whiten your teeth. As a daily coffee drinker, I can actually tell a major improvement. Will definitely purchase again!

Love this toothpaste. It does brighten your teeth, and no sensitivity at all. Only been using about 2 weeks and can see big difference. And no pain. It doesn't foam as much as regular, but, it does the job. Also, a big plus, leaves your mouth feeling so fresh. AMAZING!

Lumineux really works! I've only used it 3 days and my teeth are 3 shades whiter. I didn't expect to see results this fast. I bought it because I drink coffee all day so I needed to find something affordable that works.

I can see a clear difference of what my teeth used to look like compared to now, it's not that different — but it's definitely working and I get to use my toothpaste feeling guilt free, knowing that my toothpaste doesn't have anything harmful in it!

Seems like most toothpastes but a little thinner consistency but main reason for buying was no fluoride in it to protect my thyroid. Time will tell how well it cleans and whitens.

There is no flavor at all. If that's what you're looking for then this toothpaste is for you! BUT brushing my teeth is what I do to wake myself up and start the day feeling clean. This does nothing of the sort. I haven't used it long enough to determine if it actually helps whiten your teeth but I need a little “kick in the teeth” in the morning to feel awake lol

Nice quality toothpaste but I can't say I saw any difference/whitening after one tube. Great to purchase as a high quality, fluoride free, enamel safe paste but you might have to use for a prolonged period to see any big difference in whitening.

the only thing you're paying more for is the lack of flouride. which is insane. it doesn't create suds, so you need way more than normal to get a good brush, and the tube is smaller than other brands so you're really paying way more for way less. and it tastes terrible. seek better flouride free options

Not the best toothpaste. It's very bland, has to flavor. Doesn't leave your breath feeling fresh and my teeth didn't seem to be any whiter than they already were. It's too expensive for no reason. Unless there was a cash back offer with it, it's not worth it. Tom's Toothpaste is much better.

This product came up as an alternative for sensodyne whitening toothpaste so I decided to give it a shot. much to my my absolute horror, this toothpaste is nothing like sensodyne. not only does it not have any enamel repairing characteristics (it's just safe for enamel because it has natural ingredients), it also does not do a great job of whitening. your teeth, has a awful taste, and does not freshen your breath at all. The toothpaste makes almost no foaming action when brushing your teeth and turns into a thin feeling liquid in your mouth while brushing. It has natural ingredients, which I'm sure do something, but I did not seem to get any kind of the effects out of it. I am so dismayed by this product, that I will likely try to get a refund for it from Walmart.