At first these towels didn't seem soft, but after an initial wash they got softer. They are narrower than the average towel, which I don't care for. I was so focused on the length of the towel that I didn't think to check the width. They are slightly longer than an average towel. But the most disappointing is that they aren't as absorbent as they should be. It takes more time to dry off than with other towels. They finally get the job done, but it takes longer. And they nearly always seem just slightly damp. Perhaps it's because my bathroom is chilly right now. So, to sum up - they aren't the worse towels but I hoped for better.