The mouthwatering aroma matches this perfectly blended, medium roast flavor of the "Blueberry Fields Forever!" I'd definitely recommend this specific brand and flavor to everyone who appreciates coffee without cream and sugar! A magical taste with the magnificent aroma is the best way to enjoy my awesome morning cup of coffee, outside on the porch, enjoying the mountain view, while the aroma carries me off to a hidden wild blueberry field! This will now be my go-to, daily k-cup blend! Just incredible and thrilled that I tried it!