Maybelline Fit Me Liquid Concealer Makeup, Natural Coverage, Oil-Free, Sand, 0.23 fl. oz.

I was running low on my high end under eye concealer and didn't want to spend so much money to replenish it. I did some research: read up on different drugstore brands and watched many Youtube vidoes and found that this Maybelline under eye concealer was most popular, and it lived up to its hype. It goes on smoothly and is totally blendable. I never use to use under eye concealer to work every day because it would look too heavy, and I wanted it to look more natural in the natural daylight, and this has definitely been the right product for that. Excellent! Must purchase!

I have light-medium, oily skin, and have been using this concealer in the color Sand for about four months. It's creamy in consistency, and dries down to a semi-matte finish. I use it on my under-eyes, on any redness (nose area, chin, etc.) and on any blemishes. It blends nicely, and as long as you go light-handed it won't look too cakey. I've seen this compared to the (vastly pricier) NARS Creamy Concealer, and I can absolutely tell why. The applicator is a good size for under the eyes and spot-concealing, and the packaging is sleek and travel-friendly. I wouldn't call this long lasting, but it does manage to hold on until about the five hour mark. On blemishes, it will break up a bit, and if you powder too heavily in other areas it clumps ever so slightly, but much less than I was expecting given the price. Mine is half-gone already, and I will very likely be purchasing again!

I love this concealer, I am in the shade 120 but I have the darker and lighter one as well, this perfect for a "no make up" day. I love the doe foot applicator, makes it super easy to apply.  You can blend it in with either a brush, fingers or sponge. Its a sheer coverage perfect for under eyes. I would not use it on my face. There's no real smell, its said that this is a dupe for a more expensive brand and I find its a little sheerer and a little thinner in consistently. It's a great concealer for dry skin and its perfect for your gym bag. Great price. Its a staple in my collection and I always have a backup. 

If you are looking for a exceptionally reasonable concealer (price) that offers a good selection of nice neutral shades--Maybelline New York Fit is It! The Fair is just about perfect, not a pink,orange or overly yellow hue in the tube. The consistency of this concealer is creamy--it isn't very matte-it felt that way to me. The coverage reminded me (more) of a foundation in a tube. If you have oily skin (even slightly as I do) and/or lines around your eyes New York Fit will 'slip' and accentuate those areas. Pores and slight imperfections may become more obvious. If you have normal skin (lucky you!) you would like this concealer--I think. It isn't matte enough for strong coverage and it's too creamy around the eyes--slips into lines.However,for smooth ,mostly unlined skin this is a good color neutral easy to find and 'Fit' concealer. Thank you.

Pretty good coverage. I love this product for hard to conceal spots. It's light and not too sticky. Would consider repurchasing but maybe in another shade. I originally purchased "10 Fair Clair" but found that it was too light.

I bought this concealer (in 014) a little over a week ago because of all the great reviews ,the concealer doesn't really cover as much as I'd like Ansbach i find it looks OiLY under the eyes. I would say go get the wake me up concealer by Rimmel which has great coverage and shade range &Pass on this concealer

Seal was broken and it looked opened

Lighter than the picture. Have not tried.

this product is terrible. i used it for about a month and it caused my eyes to burn, and me to breakout. not knowing what was in this product i continued using it and recently found out it has 2 harmful chemicals that will cause cancer overtime!!! threw all my maybelline products out. shame on you

I don't like its quality at all. I better bought it from shoppers.