i bought this watch for my daughter asba last minute Christmas present. She had asked for an apple watch and I told her there was just no way that i could afford one. She then said, well can you at least get me a fitbit then so I can track my steps and heartrate while I am trying to lose weight. i also couldnt get the fitbit. I saw this on walmart.com. It had everything that she had mentioned wanting the apple watch for, so I thought she can try this one abd either like it or not. ...fast forward a week and she loves it. She feels that it is everybit as good as an apple watch. she tracks all of her workouts, her sleep, her diet, her heartrate and blood pressure. shd gets notifications and can call her contacts. it looks high end and is a really good quality looking smart watch. I am so glad that I took a chance anc bought it for her. This was her favorite gift. well worth the price. I will be getting one for borh of my boys as well. Highly recommend this product.