It's picture shows the screen is very full and vibrant, but it's just like the cheap ones you'd buy anywhere else. The screen on the actual product is smaller, and has a thick black frame around it. It looks nothing like an Apple Watch and changing the background to something custom is like going through hoops. I have yet to figure it out. (Doesn't mean you won't be able to). It does have an extremely long battery life %26 seems pretty accurate but if you picked this bc you've been looking for something that looks as good as an Apple Watch, it doesn't. It looks cheap, but you get what you pay for so I couldn't be mad!