I've tried other makeup remover wipes in stores. They either make my skin instantly feel dried out and stripped of natural oils, or they are rough and scratchy, or they fall apart, or they just don't seem to take the makeup off well and I feel like I have to scrub hard which is probably not good for my skin. I don't have any of those issues with these wipes. Also, they are very moisturizing and don't feel soapy, so you dont need to rinse afterwards. Perfect for when you're too tired after a long day to do a full skincare routine at night. I just use one wipe at night before bed and then crash into my pillow. I love how soft they are and the texture is so nice. I'm always amazed at how much makeup is removed with just one of these!