Nexxus Blonde Assure For Blonde Hair Purple, Keratin Protein Color Care Shampoo 8.5 oz

My husband is 45, he has the lightest golden blonde hair I've seen naturally. Over the yrs it looked dull and kinda dead. So I bought him this shampoo and I am amazed by how much brighter it is. He's back to being so blonde again like he was 10 yrs ago. Like beach blonde barely above white. It's nearly as light as it was in his HS graduation photo.

Cheaper than other stores, also availability.

I have used Nexxus for silver hair, loved it. After I moved to Reno, NV I could not find it. I looked on line I did find it but the price was soooo high that I could not afford it. I tried other products they were not as good. Lucky for me I found it at Walmart online. It is a very good, rich feeling shampoo. It gives my white, grey hair a beautiful shine.

I like this shampoo to keep my hair looking like the cool blonde tone that I prefer. I used to use Nexxus Simply Silver shampoo all the time and this one from them is just as good . It doesn't t are much so go easy at first until you know how much your hair needs of this product.

My hair is bleached platinum blonde. Even with toner, I'm still left with a little bit of orange. This product removes all traces of the orange. I leave it in for about 10 minutes once a week and my platinum stays fresh until my next salon visit.

This purple shampoo from Nexxus has a luxurious scent and sleek packaging. It neutralized yellow tones in my blonde highlights after just a couple uses. My hair felt smooth and refreshed without being dried out. Great value for the quality and salon-like results at home!

LOVE LOVE LOVE this shampoo. The smell is incredible and it leaves your hair brighter with each use. I go see my hairdresser I'd say about every 3-4 months to have my roots touched up and after every touch up this shampoo is my saving grace. I absolutely recommend this shampoo. Don't get me started on how long this bottle has lasted me either. It's incredible

I really like this shampoo but I thought it was a little overpriced

I let my natural grey come in along with lights, I had a hard time finding a treatment that really works preventing brassy tones yet brighting silver lights. Well this one does it! First use I couldn't believe how wonderful it lathered and felt after shampoo and conditioning. Then the blow out was the best! The most gorgeous looking and amazing feeling hair of my life! I will never buy any other product! Thank you

I highlighted my hair and was hoping that this would keep the ashy blonde away from the brassiness but unfortunately, didn't. I've tried other brands that work much better. This shampoo is not dense as a product - the purple will barely stay in my hair. Unfortunate because I love the Keraphix shampoo and conditioner line and was hoping this would have better results.