Noodle & Boo Ultra-Safe Newborn Baby Liquid Laundry Detergent, Concentrated, Sensitive Skin, Hypoallergenic, 32 Wash Loads, 32 fluid oz

I love this detergent. It smells so good on my baby's clothes and it lasts so long! It cleans the clothes very well and my baby's skin is fine with it! I'll definitely keep using this!

I love this baby detergent! I did a lot of research on baby laundry detergent after I purchased The Laundress Baby Detergent and found out that the ingredients earned them a “D” rating on www.ewg.org Noodle & Boo is not explicitly listed on EWG's site but I searched each individual ingredient in the N&B detergent and they were all rated A or B. I really wanted a baby detergent that was safe for my baby but also had a great scent. Noodle & Boo met those standards and then some! I've read some reviews that think N&B is too strong of a scent but I respectfully disagree. I think it is a beautiful, soft, powdery fragrance. 100% recommend!

I purchased this in May 2026 and absolutely love it for my 5 month old. The smell is perfect, will be buying a bigger bottle.

I love this sent and it cleans well too. EBF baby poop was left to set for two days b/c my husband changed the baby lol. The stain came out! I was shocked. That doesn't happen with the white and pink brand.

My 7 month daughter has baby eczema and i tried several baby detergents which seemed to irritate her skin causing flare up's. My mom discovered Noodle and Boo snd my daughter has not had any issues. I also love the soft scent. Great product!!!

My son has had some mild skin irritation from other generic detergents, but has never had an issue with Noodle & Boo. Also, love the smell; has a baby fresh smell, without being overpowering or smelling just like baby powder. I have ordered multiple products from Noodle & Boo, and the shipping is great! It is timely, and everything is packaged very well.

Found it when researching baby safe detergents. Ordered a small one at buy buy baby originally and then ended up buying the larger size here. The smell is so faint and nor overwhelming so this was perfect when I wanted some sort of smell but nothing overpowering. I have a very sensitive nose and very picky about fragrances and I find this one so pleasant because its there but but there at the same time if that makes sense. I'd like to mention too that customer service is fantastic. I had an issue with an order I placed and it was resolved so quickly and so professionally which is amazing in these times....

This is the only laundry soap that my whole family uses. We started using when my granddaughter was born eight years ago but only for her but as time went by, we decided to use it for the whole family. The smell is so nice and the clothes as far as I'm concerned come out clean and without that strong perfume that other laundry soaps have.

My husband and I have extremely sensitive skin, to the point that we can't even use popular name brands that claim to be hypoallergenic and dermatologist approved, etc. Everything makes us super itchy, until I came across this wonderful detergent. It has a very faint scent that is calming (light floral), which I greatly appreciate because we have 3 cats and they can make things stinky. They even love this detergent. Every time I wash all the blankets, they burrow in them and sleep for hours. It's truly a skin safe detergent that doesn't make us itchy and gets everything clean.

This is among the few detergents that doesn't trigger my allergies--but still cleans well. I'd give it five stars if the fragrance were 100% natural oils, but that's probably too much to ask! Nonetheless, I do order it and the softener which provide a good clean and a pleasant fragrance that isn't powerful.