Nourishing Permanent Hair Color Creme

Great color and left my hair so soft. 6 weeks in and the color is still so vibrant. Lol, super surprising that a $10 dye gets a 10 while the $30 dye I got last time would get a 3. This is easy to use, doesn’t have to stay in nearly as long as the more expensive, it washes it out 1/4 the time and the color was absorbed more fully and deeply.

Love it!!! I haven’t tried a lightening hair color before and this one did not disappoint. I bought it again because the first time I used a very small amount because I was scared and I loved it so I tried again. As with most product with bleach tho my hair does feel drier I feel like that should be said

I've looked for years to find just the right color of red I wanted. I was a little worried because my hair has recently been bleached blond but I t came out completely fantastic. will definitely be buying this as my go to from now on. and on a major plus side it smells wonderful and conditioner works really well.

This stuff really works. It’s now my second time using it. I used it in my medium brown hair with no bleach and came out very nice. It’s not overwhelming but also is noticeable. If your hair is bleached, it will definitely show up and be super noticeable. It is permanent so it lasts more than 8 washes. If you maintain with colored shampoo/conditioner it can last until you grow it out. In the picture I have attached, I have had it dyed this color for almost 5 months(only have used colored shampoo and sometimes conditioner I have to redye soon so it can look fresher but keep in mind this is 5 months after initial dye). I definitely recommend. (Sorry for the frizziness)

I like how the color came out I was actually really nice I had a few other colors underneath while putting this on top of my hair I'm looking for a vibrant red but not nothing like neon red I think it came out nice however this brand tends to kind of fade fairly quickly but for me that's not so bad because I do change my hair color Non-Stop either way it was good and it was what I was looking for

I got the shade “Dark Intense Violet” and was expecting more of a purple or deeper color, it ended up looking reddish/fuschia but it’s pretty :) My hair was lighter before but I needed 2 boxes and started with my roots, which is maybe why they seem to be more brownish-red than the ends. It’s been 3-4 washes now, it holds up well and hasn’t stained any of my pillows or anything.

Great color, not harsh and nice scent. Definitely will buy again, BUT……. DO NOT ADD THE FRUIT OIL INTO THE DEVELOPER BOTTLE!!!!! Do Not use the fruit oil as instructed because it will turn your dye into the consistency of WATER!!!!!! What a Disaster!!!!!! The fruit oil, “C” completely ruined my dye. Luckily I had ordered 2 boxes, so I was able to fix my dye. The fruit oil, “C” causes the dye to drip like water. Therefore making it Impossible to put dye on your hair and have it stay on your hair. DO NOT USE THE FRUIT OIL !!!!!

My hair had not been dyed. I got this expecting purple like the box, but it turned out maroon. It’s much more red than purple. I like the color, but it’s not what I expected. However my hair is very shiny and soft now. I left on for 25 minutes. And my natural hair was medium brown.

I used the shade 316 Deep Intense Purple, and I'm extremely disappointed! It didn't turn out anything like the picture on the box. It turned my hair red instead of purple (and I'm not the only one who this has happened to). This shade should either be reformulated so that it matches the shade on the box or it should be discontinued. The shade is supposed to be a level 3, I assume, but did not darken my natural level 7 regrowth. Now there is a drastic difference between my regrowth and the rest of my hair. It also turned out quite patchy, most likely because the product is incredibly thick. I used 2 boxes on my hair that is shorter than shoulder length, and it didn't seem like it was enough product. It was very hard to comb the product through my hair, to ensure an even application, because it was so thick. I'm so disappointed with this product. Now I'm going to have to waste more money to fix this mess!

I tried with two boxes and it would not color all of my hair. I did not put product in my hair prior and I have very healthy hair. Have normally have medium brown hair. The color that did stick made my hair a black/green. I wouldn't recommend.