Orajel Naturals Magical Unicorns Fluoride Toothpaste, Natural Strawberry, 4.2 oz

The Orajel Unicorn Fluoride Toothpaste is the ONLY toothpaste my 4 yr old daughter will use. When it was time to make the switch to fluoride toothpaste, Orajel saved the day! We tried every brand of kids' toothpaste; my daughter hated all of them until I found this brand and flavor!

My kids hate any toothpaste that has minty flavor. Even the bubble mint and fruity mint. ALL THE MINT! So this is definitely a hit. And it's in a cute bottle so of course the little ones love it!

The kids don't like mint-flavored toothpaste, or bubble gum, or any of the other flavors. This is the only kind they'll use now. The blue mermaid one.

The toothpaste has great flavor and doesnt have that little minty kick that my toddlers cant handle. I thought every toothpaste was the same but when I tried another brand instead of sticking to Orajels toothpaste, my toddlers refused to use it cause it was, quote, too spicy. Not with this Orajel toothpaste. They were actually very excited to have unicorn toothpaste and theyre both boys. Would be cute if it was sparkly toothpaste to match the unicorn theme.

It's a completely different toothpaste now! The packaging isn't all that's different. It's a different color and taste and my kids hate it. Was the only thing they would use and now they won't go near it. Super disappointed that Oragel felt the need to take something highly reviewed and liked and completely alter it into something different. 0/10 on the new formula.

This was the most disgusting toothpaste I've ever bought for my kids. I didn't dare try it myself based on the smell of it. Unfortunately my kids tried it before I noticed the smell, they were gagging it was so gross. They had to brush again with a different toothpaste to get the nasty taste out of their mouths. I'd give zero stars if I could!

Seriously, they changed it completely...why would they do that? Same as other reviewers here, my kids only would use the previous blue flavor this used to be just a few months ago...why would they completely change it and call it the same thing? It is gross now. Very annoying.

We purchased this toothpaste (strawberry flavored) for our daughter expecting it to taste like what was advertised. When my child tried it she started crying because she hates mint, and this tastes like mint strawberry.

Very disappointed in the change in flavor! My kids loved the original mixed berry and now won't go near it since the change. Not looking forward to finding a new toothpaste they'll use. :/

My daughter immediately threw up the taste is so terrible. I thought she'd love it because berry, but there was no berry… It almost smells like burnt popcorn. She loves brushing her teeth so she was super let down. Will not buy again.