Physicians Formula Butter Believe It! Foundation + Concealer, Fair to Light
- Brand:
- Physicians Formula
- Model Number:
- 1711756
- UPC:
- 044386117563
- EAN:
- 0044386117563
- ASIN:
- B08RS3HFN8
- Walmart SKU:
- 849646684
Recent upward movement today established $10.14 pricing, now 4.5% above the quarterly average.
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$21.70 | |
|
Lowest Price
|
$8.99 | |
|
Most Recent Price
|
$9.99 |
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$10.14 | |
|
Lowest Price
|
$9.49 | |
|
Most Recent Price
|
$10.14 |
Tracking History: We have tracked Physicians Formula Butter Believe It! Foundation + Concealer, Fair to Light since 1/29/2026. The most recent price update was on Jul 22, 2026.
Price Range: Over the past 90 days, the price has ranged from $9.49 (lowest on 1/29/2026) to $10.14 (highest on 7/22/2026). The average price during this period is $9.56.
Current Trend: Walmart.com prices have ranged from $9.49 (Jun 12) to $10.14 (Jul 22) over the past 90 days. Current price is close to the 90-day average of $9.71.
Customer Insights: Rated 4.1/5 from 185 reviews.
I've only tried it on the back of my hand so far but it definitely blends onto the skin lovely %26 smells amazing
really nice goes on smooth just too late for my skin so I'm giving it to my neighbor
Great clean ingredients and don't have to worry about the texture because it feels and smells like butter. I do notice the shade makes me look like I got a spray tan on my face but I also don't mind that look. This had great reviews and rated very clean on the think dirty app.
I love this foundation. I have aging skin and it is sometimes dry and I had difficulty finding a foundation that worked on my skin without looking dry or caked. This foundation is wonderful I didn't have any problems with it on my skin. It's very smooth and soft.
This makeup is honestly really good quality for the price. I could have gone with the Medium shade with my Olive Skin summer tan, but it looks darker in the photo than it actually is on your skin. I'd say the true color match is a couple shades lighter than it appears online. It stays on relatively well in the heat, although there's a slight melt to it after working in it for hours. As a concealer/foundation hybrid, it applies smoothly and is easy to layer which is a necessity for proper coverage. I hoped that using some bronzer would darken my face to my natural color, but powder seem to wear off or dissolve into it with the melt. I'd recommend getting a shade darker rather than use bronzer! Also this blends well with the Physicians Formula Airbrushed Powder I've been using for years. Thanks for a great option!! No breakouts me for with this and I have sensitive skin.
Tried many different foundations this ones definitely the most unique If you live up north in winters this would be my go too for dry skin the ingredients are different then other foundations. Does has a thicker look when applied mix it with some primer and it's golden! Almost feels like a moisturizer and foundation with great coverage all in 1.
Deborah here kens wife. Product is too orangey in color, very dry feeling, I had to mix it with jojoba oil. It doesn't offer many colors to choose from, very limited..
ordered wrong color my error
This is one of the worst foundations I have tried. I use one pump since I prefer a more natural coverage. After initial application it is cakey. By lunch time its patchy and pilling. I have tried different moisturizers, primers, with sunscreen and without. By the end of the day I can't wait to wipe this makeup off. I will definitely not repurchase and this makes me very wary to try another Physician's Formula foundation.
I use this brand all the time , always buy it from Walmart. But this time it wasn't the same stuff. Didn't smell the same, it was runny and not the same. I took it back and they said I couldn't return or exchange it because it was opened. Well yeah. I opened it to use it🙄. How was gonna be able to tell that it was like this before I opened it? So now what?
Detailed price history for the past 90 days
Walmart.com prices have ranged from $9.49 (Jun 12) to $10.14 (Jul 22) over the past 90 days. Current price is close to the 90-day average of $9.71.
| Date | Price | Change | % Change |
|---|---|---|---|
| $10.14 | $+0.65 | +6.8% | |
| $9.49 | $+0.00 | +0.0% | |
| $9.49 | — | — |