Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black
- Brand:
- Physicians Formula
- Model Number:
- PF10970
- UPC:
- 044386109704
- EAN:
- 0044386109704
- Walmart SKU:
- 709695670
Steady $9.98 pricing maintained for 74 days straight, matching typical levels. Market shows no signs of promotional activity.
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$17.78 | |
|
Lowest Price
|
$7.41 | |
|
Most Recent Price
|
$17.78 |
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$9.98 | |
|
Lowest Price
|
$9.98 | |
|
Most Recent Price
|
$9.98 |
Tracking History: We have tracked Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black since 1/28/2025. The most recent price update was on Nov 1, 2026.
Price Range: Over the past 90 days, the price has ranged from $9.98 (lowest on 1/28/2025) to $9.98 (highest on 1/28/2025). The average price during this period is $9.98.
Current Trend: Walmart.com prices have ranged from $9.98 (Nov 1) to $9.98 (Nov 1) over the past 90 days. Current price is close to the 90-day average of $9.98.
Customer Insights: Rated 4.3/5 from 363 reviews.
I really like this eyeliner. The tip is fine and easy for me to use. The color is very bold, doesn’t skip, and makes a statement. Love that it’s waterproof. Wish it was a bit more affordable but makeup is expensive nowadays. I would recommend this.
This does NOT smudge! I used to wear Tarte Sex Kitten liquid eye liner until I discovered Physicians Formula and this is by far the best drugstore liner I’ve come across. The crispiest, cleanest line and it stays sleek all day. 10/10.
I have been using this physicians formula eyeliner for years. It does not give me any kind of allergies.. if you think it's like the best eyeliner out there.
Best eyeliner I’ve found. Better than higher priced ones.
This is the second one I've purchased that I had to throw away before finishing it. The liquid eyeliner brush tip became frayed, with stray fibers sticking out, making it impossible to apply the liner properly. Very disappointing.
This was my go-to eyeliner for years! Now, however, I only get about 2 uses before the eyeliner goes from "Blackest Black" to a faint barely there gray. How is it possible this is drying out so quickly? It's happened the last several purchases and I can no longer buy this.
This product seemed great initially. But, after a few uses the tip hairs go wild, stick out in every direction and will not go back together. This makes it impossible to apply. I loved it initially so bought it in both brown and black. Not long after, the tips went wild. I thought maybe it was a one off and ordered again. Now i have three eyeliners that are garbage.
The eyeliner is great if you get it! Have had so many problems with Walmart deliveries the last five of them… Either missing items, delivered to someone else’s house, or damaged items! I even had a driver drop one of my milks because she was insistent on carrying two jugs of milk with two fingers on one hand! Get with it guys I don’t know what the issue is
From the beginning I could not get it to work I don’t know if it was just all dried up or what but I tried over and over to get it to work and it wouldn’t work at all.
NOT WATERPROOF. This eyeliner transfered all over my eyelid. Within 4 hours I had a full black eye. Do not recommend, will return.
Detailed price history for the past 90 days
Walmart.com prices have ranged from $9.98 (Nov 1) to $9.98 (Nov 1) over the past 90 days. Current price is close to the 90-day average of $9.98.
| Date | Price | Change | % Change |
|---|---|---|---|
| $9.98 | $+0.00 | +0.0% | |
| $9.98 | $+0.00 | +0.0% | |
| $9.98 | $+0.00 | +0.0% | |
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| $9.98 | — | — |
Third-Party Sellers prices have ranged from $16.14 (Aug 25) to $17.78 (Aug 25) over the past 90 days. Current price is close to the 90-day average of $16.37.
| Date | Price | Change | % Change |
|---|---|---|---|
| $17.78 | $+1.64 | +10.2% | |
| $16.14 | $+0.00 | +0.0% | |
| $16.14 | $+0.00 | +0.0% | |
| $16.14 | $+0.00 | +0.0% | |
| $16.14 | $+0.00 | +0.0% | |
| $16.14 | $+0.00 | +0.0% | |
| $16.14 | — | — |