Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black price history and forecast - Physicians Formula PF10970
Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black

Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black

Brand:
Physicians Formula
Model Number:
PF10970
UPC:
044386109704
EAN:
0044386109704
Walmart SKU:
709695670
Key Takeaway

Steady $9.98 pricing maintained for 74 days straight, matching typical levels. Market shows no signs of promotional activity.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$17.78
Lowest Price
$7.41
Most Recent Price
$17.78
Average Price
$9.51
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$9.98
Lowest Price
$9.98
Most Recent Price
$9.98
Average Price
$9.98
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black since 1/28/2025. The most recent price update was on Nov 1, 2026.

Price Range: Over the past 90 days, the price has ranged from $9.98 (lowest on 1/28/2025) to $9.98 (highest on 1/28/2025). The average price during this period is $9.98.

Current Trend: Walmart.com prices have ranged from $9.98 (Nov 1) to $9.98 (Nov 1) over the past 90 days. Current price is close to the 90-day average of $9.98.

Customer Insights: Rated 4.3/5 from 363 reviews.

Customer Reviews

363 reviews

Customer Reviews

4.3
Based on 363 reviews
5
258
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42
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35
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Showing 10 of 363 reviews

Good liquid eyeliner

anonymous March 30, 2026

I really like this eyeliner. The tip is fine and easy for me to use. The color is very bold, doesn’t skip, and makes a statement. Love that it’s waterproof. Wish it was a bit more affordable but makeup is expensive nowadays. I would recommend this.

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Sleek and smudge-proof!

Lindsay January 19, 2026

This does NOT smudge! I used to wear Tarte Sex Kitten liquid eye liner until I discovered Physicians Formula and this is by far the best drugstore liner I’ve come across. The crispiest, cleanest line and it stays sleek all day. 10/10.

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Absolutely my favorite..Eye line ..

Rosey September 21, 2026

I have been using this physicians formula eyeliner for years. It does not give me any kind of allergies.. if you think it's like the best eyeliner out there.

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LESLIE June 16, 2026

Best eyeliner I’ve found. Better than higher priced ones.

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Brush Tip Falls Apart Before You Finish It

Monica September 23, 2026

This is the second one I've purchased that I had to throw away before finishing it. The liquid eyeliner brush tip became frayed, with stray fibers sticking out, making it impossible to apply the liner properly. Very disappointing.

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Used to be Good

anonymous November 28, 2023

This was my go-to eyeliner for years! Now, however, I only get about 2 uses before the eyeliner goes from "Blackest Black" to a faint barely there gray. How is it possible this is drying out so quickly? It's happened the last several purchases and I can no longer buy this.

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Boo

Autumn August 5, 2026

This product seemed great initially. But, after a few uses the tip hairs go wild, stick out in every direction and will not go back together. This makes it impossible to apply. I loved it initially so bought it in both brown and black. Not long after, the tips went wild. I thought maybe it was a one off and ordered again. Now i have three eyeliners that are garbage.

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Great liner, if you get it in your delivery!

Alwayssearching January 1, 2026

The eyeliner is great if you get it! Have had so many problems with Walmart deliveries the last five of them… Either missing items, delivered to someone else’s house, or damaged items! I even had a driver drop one of my milks because she was insistent on carrying two jugs of milk with two fingers on one hand! Get with it guys I don’t know what the issue is

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ChristinaReed December 5, 2025

From the beginning I could not get it to work I don’t know if it was just all dried up or what but I tried over and over to get it to work and it wouldn’t work at all.

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Not waterproof/smudge

Kc December 6, 2019

NOT WATERPROOF. This eyeliner transfered all over my eyelid. Within 4 hours I had a full black eye. Do not recommend, will return.

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Price History

Historical price data graph for Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

74 records

Walmart.com prices have ranged from $9.98 (Nov 1) to $9.98 (Nov 1) over the past 90 days. Current price is close to the 90-day average of $9.98.

Walmart.com price history for Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black showing recent price changes over the past 90 days
Date Price Change % Change
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$9.98 — —

Third-Party Seller Pricing

7 records

Third-Party Sellers prices have ranged from $16.14 (Aug 25) to $17.78 (Aug 25) over the past 90 days. Current price is close to the 90-day average of $16.37.

Third-party seller price history for Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black showing recent price changes
Date Price Change % Change
$17.78 $+1.64 +10.2%
$16.14 $+0.00 +0.0%
$16.14 $+0.00 +0.0%
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$16.14 — —

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