Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black price history and forecast - Physicians Formula PF10970
Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black

Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black

Brand:
Physicians Formula
Model Number:
PF10970
UPC:
044386109704
EAN:
0044386109704
Walmart SKU:
709695670
Key Takeaway

Steady $9.98 pricing maintained for 71 days straight, matching typical levels. Market shows no signs of promotional activity.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$17.78
Lowest Price
$7.41
Most Recent Price
$7.41
Average Price
$8.77
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$9.98
Lowest Price
$9.98
Most Recent Price
$9.98
Average Price
$9.98
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black since 1/28/2025. The most recent price update was on Jun 5, 2026.

Price Range: Over the past 90 days, the price has ranged from $9.98 (lowest on 1/28/2025) to $9.98 (highest on 1/28/2025). The average price during this period is $9.98.

Current Trend: Walmart.com prices have ranged from $9.98 (Jun 5) to $9.98 (Jun 5) over the past 90 days. Current price is close to the 90-day average of $9.98.

Customer Insights: Rated 4.4/5 from 1119 reviews.

Customer Reviews

1119 reviews

Customer Reviews

4.4
Based on 1119 reviews
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Showing 10 of 1119 reviews

Sleek and smudge-proof!

Lindsay January 19, 2026

This does NOT smudge! I used to wear Tarte Sex Kitten liquid eye liner until I discovered Physicians Formula and this is by far the best drugstore liner I've come across. The crispiest, cleanest line and it stays sleek all day. 10/10.

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Good liquid eyeliner

XP March 30, 2026

I really like this eyeliner. The tip is fine and easy for me to use. The color is very bold, doesn't skip, and makes a statement. Love that it's waterproof. Wish it was a bit more affordable but makeup is expensive nowadays. I would recommend this.

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Love these

Lacey May 28, 2025

Initially was buying a similar but way more expensive brand that didn't last long. These last a very long time and they come in brown which I love. The black is a little harsh for me, but if you're younger you may like it better.

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Non-allergenic and smooth application

anonymous March 5, 2025

I have used this eyeliner for a few years — so many others have caused minor allergic reactions, but not this one! It goes on smoothly and precisely and I also love the softer brown color!

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product ok

Melody January 27, 2026

The package had been opened, but seems ok, I like the actual product, but was concerned since the package itself had been opened an not sure if I should use it.

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Great liner, if you get it in your delivery!

Alwayssearching January 1, 2026

The eyeliner is great if you get it! Have had so many problems with Walmart deliveries the last five of them… Either missing items, delivered to someone else's house, or damaged items! I even had a driver drop one of my milks because she was insistent on carrying two jugs of milk with two fingers on one hand! Get with it guys I don't know what the issue is

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Not Waterproof at All

Pauline March 28, 2026

This eyeliner does not work for droopy or hooded eyes. The entire line transfers to the upper lid and smudges under the eyes, and it is not waterproof or even sweat‑resistant. I live in Southern California, and the heat melts the eyeliner within minutes. I have to clean it up to five times a day and reapply it. It's practically new and already drying out, so I had to buy another one. This is one of the worst eyeliners I've used in a long time, and I don't recommend it. This is an ultra‑fine liquid eyeliner marketed as waterproof and long‑lasting. In real use, it smudges easily, fades quickly, and does not hold up to heat or sweat.

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ChristinaReed December 5, 2025

From the beginning I could not get it to work I don't know if it was just all dried up or what but I tried over and over to get it to work and it wouldn't work at all.

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pale black (very black)

maritza October 7, 2025

I had bought this eyeliner previously and I loved it. I bought it again in very black and it's like a pale black now.. Not the same even though it was the exact same thing.

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shellrh4 November 2, 2025

this eyeliner barely comes out and I have to reapply over and over to get it black. no ease of use and you cant squeeze the pen to get any out.

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Price History

Historical price data graph for Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

71 records

Walmart.com prices have ranged from $9.98 (Jun 5) to $9.98 (Jun 5) over the past 90 days. Current price is close to the 90-day average of $9.98.

Walmart.com price history for Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black showing recent price changes over the past 90 days
Date Price Change % Change
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$9.98

Third-Party Seller Pricing

27 records

Third-Party Sellers prices have ranged from $7.41 (May 27) to $17.78 (May 13) over the past 90 days. Current price is close to the 90-day average of $8.07.

Third-party seller price history for Physicians Formula Eye Booster Waterproof Ultra Fine Liquid Eyeliner, Blackest Black showing recent price changes
Date Price Change % Change
$7.41 $+0.00 +0.0%
$7.41 $+0.00 +0.0%
$7.41 $-10.37 -58.3%
$17.78 $+10.37 +139.9%
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$7.41 $-0.50 -6.3%
$7.91 $+0.00 +0.0%
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$7.91 $+0.50 +6.7%
$7.41

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