Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black
- Brand:
- Physicians Formula
- Model Number:
- 1712804
- UPC:
- 044386128040
- EAN:
- 0044386128040
- ASIN:
- B0BQWC9FY5
- Walmart SKU:
- 1398751165
Price momentum shifted downward , bringing the cost to $12.49. This represents a 0.0% discount to typical levels.
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$12.49 | |
|
Lowest Price
|
$9.08 | |
|
Most Recent Price
|
$12.49 |
Tracking History: We have tracked Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black since 12/26/2024. The most recent price update was on Jul 24, 2026.
Price Range: Over the past 90 days, the price has ranged from $9.08 (lowest on 11/26/2025) to $12.49 (highest on 1/16/2026). The average price during this period is $11.99.
Current Trend: Walmart.com prices have ranged from $12.49 (Jul 24) to $12.49 (Jul 24) over the past 90 days. Current price is close to the 90-day average of $12.49.
Customer Insights: Rated 4.1/5 from 76 reviews.
This Lash Illusion Mascara is really great. It applies easily and leaves my lashes looking full and long and great. I did learn a trick to leave the wand at the base of your lashes and slowly turn it while blinking or pulling the wand away from your lashes to get the best coverage and final look.
I am really impressed with the Physicians Formula Lash Illusion Mascara. I have decent lash length but they don't 'stand out' as a feature when looking at my face. I started using the lash illusion mascara and my eyelashes practically touch my glasses. Co Workers and friends comment on how pretty my eyes look and that is the only change I have made. I would certainly purchase this product again.
I received the Lash Illusions Mascara a couple of weeks ago and I really like it . My lashes are thin and not very long but when I put the mascara on they looked full and long I love it ! I will definitely recommend this product to my friends and family .
I am very picky when it comes to mascara. Some can be very clumpy others don't go on easily and many don't really give you the volume they say they're supposed to. This one was easy to use loving lasting and provided great volume. I'd definitely recommend!
This mascara is absolutely stunning. It left my lashes feeling so beautiful and long. I got so many compliments on this mascara. Very cute packaging as well. Look forward to buying more. Easy to use long lashes.
This mascara is amazing! Works great doesn't clump when you ho to put it on and it stays on all day long with out smudging! It does the right amount of makeup on the brush and make the lashes look like natural lashes
Mascara works great! I love the brush on this one! It gives so much length and volume! The brush is kind of a thinker Brissel brush so if you don't like those types of brushes I wouldn't go for this mascara.
It doesn't clump when applying it and seems to plump up my lashes. I really do like it and seems to hold up well all day. Over all it's a decent mascara and I'd probably buy it if my usual wasn't available.
I bought this new mascara a few weeks ago to try something different. I do like the brush and the product is nice. Its VERY dainty. I had to re apply a few times to get my desired thickness which is fine just am used to something different.
completely dry. i generally like this brand and wanted to try their mascara.
Detailed price history for the past 90 days
Walmart.com prices have ranged from $12.49 (Jul 24) to $12.49 (Jul 24) over the past 90 days. Current price is close to the 90-day average of $12.49.
| Date | Price | Change | % Change |
|---|---|---|---|
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | $+0.00 | +0.0% | |
| $12.49 | — | — |