Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black price history and forecast - Physicians Formula 1712804
Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black

Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black

Brand:
Physicians Formula
Model Number:
1712804
UPC:
044386128040
EAN:
0044386128040
ASIN:
B0BQWC9FY5
Walmart SKU:
1398751165
Key Takeaway

Price momentum shifted downward , bringing the cost to $12.49. This represents a 0.0% discount to typical levels.

Third-Party Seller Summary

No price history available for Third-Party Sellers

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$12.49
Lowest Price
$9.08
Most Recent Price
$12.49
Average Price
$11.84
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black since 12/26/2024. The most recent price update was on Jun 5, 2026.

Price Range: Over the past 90 days, the price has ranged from $9.08 (lowest on 11/26/2025) to $12.49 (highest on 1/16/2026). The average price during this period is $11.84.

Current Trend: Walmart.com prices have ranged from $12.49 (Jun 5) to $12.49 (Jun 5) over the past 90 days. Current price is close to the 90-day average of $12.49.

Customer Insights: Rated 4.1/5 from 120 reviews.

Customer Reviews

120 reviews

Customer Reviews

4.1
Based on 120 reviews
5
73
4
17
3
12
2
7
1
11
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Showing 10 of 120 reviews

Love it

Whitney May 23, 2023

I love physicians formula! Their products are always such great quality and affordable. That was the same with the illusion mascara. My lashes tend to be on the shorter side and the mascara gave me so much length without having to add falsies. Staying power was about 8-10 hours. Gifted by physicians formula

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Love it!

Dalila May 20, 2023

I've been using this mascara ever since I got it. I love how long my lashes look every time I use it. They stay curled up and doesn't weight them down like other mascaras. I love the wand, I can easily get to every single lash. Complimentary from Physicians Formula.

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Love this

Taylor13 February 1, 2023

[This review was collected as part of a promotion.] I love this mascara. It is long lasting and makes my eyelashes look amazing. I do like the wand it comes with. Please note that I do have a lash lift from a month ago when looking at my attached picture.

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Marty April 30, 2025

I liked fine line for someone over 50. The eyelash wand rolled on smooth not in clumps like some previous ones I have tried.

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Lash Illusions Mascara

Teri93 January 5, 2023

I received the Lash Illusions Mascara a couple of weeks ago and I really like it . My lashes are thin and not very long but when I put the mascara on they looked full and long I love it ! I will definitely recommend this product to my friends and family .

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Long Lashes

rach512 February 16, 2023

I am really impressed with the Physicians Formula Lash Illusion Mascara. I have decent lash length but they don't 'stand out' as a feature when looking at my face. I started using the lash illusion mascara and my eyelashes practically touch my glasses. Co Workers and friends comment on how pretty my eyes look and that is the only change I have made. I would certainly purchase this product again.

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Love it!

Jdeleon1129 February 14, 2023

I am very picky when it comes to mascara. Some can be very clumpy others don't go on easily and many don't really give you the volume they say they're supposed to. This one was easy to use loving lasting and provided great volume. I'd definitely recommend!

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Lengthens lashes

Awatty5 January 18, 2023

[This review was collected as part of a promotion.] I enjoy using this mascara as it really lengthens my lashes. It doesn’t clump on my lashes as long as I brush through the lashes well. It doesn’t curl lashes well, so that tool may be necessary to use with the mascara. It’s a little hard to wash off but stays put all day!

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ira May 20, 2023

This Lash Illusion mascara was gifted by Physician's Formula in exchange for a review. This mascara is more on a natural than dramatic side. There are better mascaras out there, in terms of giving length and volume.

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Product was empty

Smh99 January 15, 2023

[This review was collected as part of a promotion.] I'm hoping the photos make it come through, but the bottle was completely empty. Not even just dried out, but physically there was no product inside. Which I'm very sad about as the brush looks to be the perfect size for me and I was looking forward to trying this out.

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Price History

Historical price data graph for Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

9 records

Walmart.com prices have ranged from $12.49 (Jun 5) to $12.49 (Jun 5) over the past 90 days. Current price is close to the 90-day average of $12.49.

Walmart.com price history for Physicians Formula Physicians Formula Eye Booster Lash Illusion Mascara, Ultra Black - Ultra Black showing recent price changes over the past 90 days
Date Price Change % Change
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49 $+0.00 +0.0%
$12.49
No third-party seller price history available for this product in the past 90 days.

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