Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts) price history and forecast - Pop-Tarts
Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts)

Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts)

Brand:
Pop-Tarts
Model Number:
UPC:
038000330551
EAN:
0038000330551
Walmart SKU:
17253707714

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$9.99
Lowest Price
$3.00
Most Recent Price
$7.00
Average Price
$7.43
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$3.48
Lowest Price
$3.48
Most Recent Price
$3.48
Average Price
$3.48
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts) since 6/11/2026. The most recent price update was on Jun 19, 2026.

Price Range: Over the past 90 days, the price has ranged from $3.48 (lowest on 6/11/2026) to $3.48 (highest on 6/11/2026). The average price during this period is $3.48.

Current Trend: Walmart.com prices have ranged from $3.48 (Jun 19) to $3.48 (Jun 19) over the past 90 days. Current price is close to the 90-day average of $3.48.

Customer Insights: Rated 4.5/5 from 666 reviews.

Customer Reviews

666 reviews

Customer Reviews

4.5
Based on 666 reviews
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Showing 10 of 666 reviews
Kimberly January 17, 2026

Honestly these might actually taste BETTER than the original ones somehow. They don't have that signature protein taste or texture that turns so many off. However, just keep in mind, it's not really that much "healthier" per say, just more "balanced". It's the exact same 400 calories and as the saying goes, calories in calories out, this isn't really suitable for dieting, it's still basically a dessert. For that, you are better off going with something with better protein to calorie ratio like the Legendary ones but those while okay taste nothing like Pop-Tarts, if anything they are more a snack cake. These have like ~0.025 grams of protein per calorie while the Legendary ones have like ~0.111 grams per calorie (180 calories with 20 grams). Still, if you are itching for a Pop-Tart, every bit of extra protein and slightly less fat and carbs does add up so it's still better than the normal ones. Just know it's not gonna replace having an actual protein bar or shake.

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Classic Flavor, Lighter Taste and More Filling

Alicia January 16, 2026

These are great. They have the familiar Brown Sugar Cinnamon flavor of the original Pop-Tarts, but they are not quite as rich, which I actually prefer. There seems to be a little less filling and icing, and that works really well for me. The balance feels better and not overly sweet. I tried these mainly for the extra protein, and I am glad I did. The 10g of protein makes them feel more satisfying without changing the overall experience in a bad way. I ate them at room temperature and enjoyed them that way with no issues. If you like the classic flavor but want something slightly lighter and more filling, these are definitely worth trying.

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Love these!

Gabrielle December 22, 2025

These are perfect! I love easy, grab and go breakfasts but it is so hard to find ones that have enough protein in them. I’m always on the lookout for “protein” versions of foods like cinnamon rolls, donuts, pop tarts, etc. but they all taste disgusting. These are great though! They aren’t exactly like the original pop tarts but I likely wouldn’t have any idea that they were slightly different if someone didn’t tell me. They are high protein, easy to grab and go and taste delicious.

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Tricia January 11, 2026

I have lost around 80 lbs and haven't eaten a Pop-Tart in a minute so when I saw these with protein I was so excited! They are great especially warm with a tad of peanut butter. 😊

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SO good

Raven February 2, 2026

these are SO good. you can’t even tell they have extra protein like some of the other protein snacks by other brands. the only downside to it is it’s really high in calories. but, that’s expected with a poptart lol. other than that 10/10!

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better than the regular kind. bit expensive tho

Alex April 28, 2026

pretty good! better than the regular ones. little less soft than a standard pop tart, so they hold up better in the package, but are also a bit more tough/chewy around the edges. decent amount of filling/icing. mildly more filling as well. would definitely recommend over the standard version if you've got kids in school who won't eat a real meal in the morning. could be cheaper though, docking a star for that.

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Not worth it

Jeff November 20, 2025

These aren't terrible, but the flavor is not as good as the original. This "protein" version has 2.5 more grams of protein per pastry. Not worth it for a worse flavor and a higher price. Just enjoy your Pop-Tart and eat something else that is actually high in protein.

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Sheanna December 12, 2025

It doesn’t taste like original brown sugar pop tarts which is my sons literal favorite. I assumed that it would taste the same just only have added protein but it tasted awful like bland but with a aftertaste that just wasn’t appealing and kids refused to eat them so I have a 90% full box going to waste along with the money spent

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Tastes like plain sugar not cinnamon. Gross.

LG May 14, 2026

Very disappointed. It was so sweet all I could taste was sugar, no cinnamon flavor. Not even close to the original cinnamon pop tarts and you could feel the grainy sugar in the bite. That was before I toasted one. I often eat them untoasted. When I toasted one it made a mess of my toaster. All the sugar just melted out through the frosting and dripped into my toaster and left a burned smell in my house. Now I have to clean it all out of my toaster, so it doesn't burn up. I expected it to taste less sweet with the additional protein. Tastes more sweet and is gross.

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Cinnamon Brown Sugar Pop Tarts

Novelle May 30, 2026

These were the worst tasting pop tarts I have ever eaten. I have eaten the ones without the extra protein and they were very good! These tasted like burnt sugar. I couldn't taste any cinnamon. I will not be buying these again!!!

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Price History

Historical price data graph for Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts)

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

2 records

Walmart.com prices have ranged from $3.48 (Jun 19) to $3.48 (Jun 19) over the past 90 days. Current price is close to the 90-day average of $3.48.

Walmart.com price history for Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts) showing recent price changes over the past 90 days
Date Price Change % Change
$3.48 $+0.00 +0.0%
$3.48

Third-Party Seller Pricing

7 records

Third-Party Sellers prices have ranged from $3.00 (Jul 7) to $9.99 (May 27) over the past 90 days. Current price is close to the 90-day average of $7.43.

Third-party seller price history for Pop-Tarts Protein Toaster Pastries, 10g Protein, Boostin' Brown Sugar Cinnamon, 14.3oz Box (8 Pop-Tarts) showing recent price changes
Date Price Change % Change
$7.00 $+0.00 +0.0%
$7.00 $+4.00 +133.3%
$3.00 $-6.50 -68.4%
$9.50 $+0.00 +0.0%
$9.50 $+3.51 +58.6%
$5.99 $-4.00 -40.0%
$9.99