Pureology Hydrate Shampoo 33.8 oz

I have highly fine, processed hair, highlights, color, etc. This shampoo keeps my hair from drying out and becoming frizzy. My hair remains soft and manageable, vs. other less expensive shampoos which dry out my hair. Walmart has the best price, most other retailers charge $90 or more. I highly recommend Pureology Shampoo!

[This review was collected as part of a promotion.] I have thick, coarse hair with very dry ends, and this shampoo has been a game changer. A little goes a long way, it deeply hydrates and keeps my hair feeling soft, clean, and moisturized all day and it doesn't weigh my hair down or making it feel greasy!

[This review was collected as part of a promotion.] I absolutely love this shampoo! It leaves my hair feeling incredibly clean, refreshed, and noticeably stronger and healthier after every wash. The scent is amazing—fresh, uplifting, and something I genuinely look forward to each time I use it. It pairs perfectly with the conditioner, and together they’ve made a big difference in how my hair looks and feels. Even after just a few uses, my hair feels more manageable and full of life. I’ll definitely be purchasing this shampoo again—it’s become a staple in my routine!

[This review was collected as part of a promotion.] I have used this AMAZING shampoo for years and I will continue using it for years to come!!! I love the lavender smell and the how healthy my hair feels after using it!!!

[This review was collected as part of a promotion.] Shampoo is expensive but using it, along with taking special hair vitamins, has absolutely saved my hair which has changed in texture during menopause.

[This review was collected as part of a promotion.] I bleach my hair every 8 weeks and the Hydrate shampoo from Pureology is what keeps my hair healthy and strong.

[This review was collected as part of a promotion.] My hair went through drastic changes after going through menopause and losing a significant amount of weight, both occurring at the same time. My hair thinned out, was dry and became unmanageable. It started growing back in after using hair vitamins, but it was still dry and unmanageable. I did not want to cut it all off because I had just grown it out from a a pixie cut, but that is exactly where I was headed after dealing with this for about 2 years. I found Pureology after trying for months to get anything and everything to work. Within less than a week of using it I saw a significant change and I do mean significant. I started out with a smaller size bottle because that is what I could afford. After seeing that it really did work, I was willing to pay more for the standard size. Your product brought my hair back and I am forever grateful for it.

[This review was collected as part of a promotion.] After some exploring, I prefer the Hydrate vs Hydrate Sheer for my fine, straight hair, tbh. I find that Hydrate gives my hair more volume and structure vs Hydrate Sheer which makes my hair more soft and therefore too flat. Idk, but somehow the opposite works better for me. Just wanted to share from my experience. Worth trying both to see what works best personally (try some travel sizes or samples), as everyone’s hair type and porosity is different, especially if you color / bleach it.

[This review was collected as part of a promotion.] The only shampoo I've used for the past 17 years! It's sulfate fee and protects my color and curls. Because it's concentrated, you only need a small amount. A liter bottle lasts me well over a year.

[This review was collected as part of a promotion.] I switched from the Strength Cure line to the Hydrate line on my hairstylist's recommendation, and after a couple of weeks of use, my hair already feels much happier and healthier. Unfortunately the scent of the shampoo is very off-putting. So far, I'm really pleased with the results and look forward to seeing how my hair continues to improve over time. I wish the shampoo smelled like the conditioner.