Pureology Hydrate Shampoo 33.8 oz

I have highly fine, processed hair, highlights, color, etc. This shampoo keeps my hair from drying out and becoming frizzy. My hair remains soft and manageable, vs. other less expensive shampoos which dry out my hair. Walmart has the best price, most other retailers charge $90 or more. I highly recommend Pureology Shampoo!

[This review was collected as part of a promotion.] I absolutely love this shampoo! It leaves my hair feeling incredibly clean, refreshed, and noticeably stronger and healthier after every wash. The scent is amazing—fresh, uplifting, and something I genuinely look forward to each time I use it. It pairs perfectly with the conditioner, and together they’ve made a big difference in how my hair looks and feels. Even after just a few uses, my hair feels more manageable and full of life. I’ll definitely be purchasing this shampoo again—it’s become a staple in my routine!

[This review was collected as part of a promotion.] The only shampoo I've used for the past 17 years! It's sulfate fee and protects my color and curls. Because it's concentrated, you only need a small amount. A liter bottle lasts me well over a year.

[This review was collected as part of a promotion.] My hair went through drastic changes after going through menopause and losing a significant amount of weight, both occurring at the same time. My hair thinned out, was dry and became unmanageable. It started growing back in after using hair vitamins, but it was still dry and unmanageable. I did not want to cut it all off because I had just grown it out from a a pixie cut, but that is exactly where I was headed after dealing with this for about 2 years. I found Pureology after trying for months to get anything and everything to work. Within less than a week of using it I saw a significant change and I do mean significant. I started out with a smaller size bottle because that is what I could afford. After seeing that it really did work, I was willing to pay more for the standard size. Your product brought my hair back and I am forever grateful for it.

[This review was collected as part of a promotion.] After some exploring, I prefer the Hydrate vs Hydrate Sheer for my fine, straight hair, tbh. I find that Hydrate gives my hair more volume and structure vs Hydrate Sheer which makes my hair more soft and therefore too flat. Idk, but somehow the opposite works better for me. Just wanted to share from my experience. Worth trying both to see what works best personally (try some travel sizes or samples), as everyone’s hair type and porosity is different, especially if you color / bleach it.

[This review was collected as part of a promotion.] This is my favorite shampoo and conditioner. I love how my hair smells and feels after using both. I have been using this daily for 3 years. Occasionally I will try other luxury brands but I always return to this brand.

[This review was collected as part of a promotion.] I love ths Pureology Hydrate line - my stylist recommended it for extremely dry scalp, and not only does it feel like an essential oil treatment, it is a luxurious product to use on my hair. My scalp and hair are silky, shiny and healthy thanks to this amazing product. I highly recommend Pureology!

That’s a good shampoo. Supposedly, it does not have chemicals that harm your hair. I’ve been using it for 7-8 years.

[This review was collected as part of a promotion.] I really love this product and will continue using it.

[This review was collected as part of a promotion.] I switched from the Strength Cure line to the Hydrate line on my hairstylist's recommendation, and after a couple of weeks of use, my hair already feels much happier and healthier. Unfortunately the scent of the shampoo is very off-putting. So far, I'm really pleased with the results and look forward to seeing how my hair continues to improve over time. I wish the shampoo smelled like the conditioner.