As someone who sleeps with my Apple Watch to use it as an alarm clock, I had gone years occasionally getting my wrist rubbed dry over night due to using the traditional plastic/rubber band. I finally decided enough was enough and got something softer.
This band fit my Apple Watch perfectly (check your watch size requirements before purchasing any new band)! It is soft and has already made a difference for my wrist problem. As someone who is a larger person, I was concerned that the band would not fit around my wrist but the band is adjustable and stretchy so it's easy to wear, plus it was actually able to get bigger than I need as well! So plenty of room for people of nearly all wrist sizes!
This is a great product!