Revlon Color Effects Hair Color, Platinum

This was a pleasant surprise! For an at home bleach kit, it works great! I cannot get over how soft my hair still feels after having this sit on my head for 45 minutes! I achieved the level of Blonde that I wanted/needed for a fashion color to take well, %26 it did! Also, this kit is ammonia free, so no choking on fumes! I will absolutely use this again if I need to lift my natural color. Please note that I used this product on natural, untreated fine hair.

Everyone is different and the same thing won't work on everyone, but boy does this work for me! I have dark brown hair and it got it up to a pretty bright blonde, bits of it actually were platinum but not all of it (it took a little time to put on so some of it had longer to work. User issue, not the product.)

Great product. It really gets me to the platinum blonde I want to be. Thats hard to find. The price is unbeatable. i highly recommend it.

so far for non professional hair color it has been the only one that gets my natural black hair to a blonde.

Good stuff. Easy to use and the color looks natural. Instructions are easy to follow from set up to finish takes about an hour which includes on time of 40 minutes. Overall very pleased.

I love this, it has no ammonia to breathe in and leaves my hair soft and silky with the olive oil in it.

Great color and resembles color shown on box exactly. i am impressed. Better for light hair from what the bix says. As long as you follow instructions, your hair should handle the lightening cream.

I love it, i have dark blonde hair and this is nice for some stripes i was solid platinum around 7yrs. my only complaint is the price this dye is nice

Be doing my hair with box blonde for a really long time, the one I usually use, which is the boxy color California white would not arrive in time for an event I had so I figured I'd give this one a try as it was readily available, but all I did was destroy my hair and turned it a weird pink. Said it had a protective oil in it, but the oil did absolutely nothing positive for my hair. I will now have to do revitalizing treatments for God knows how long before I can fix it with anything else, and my hair is ruined before my event. I would never suggest this to anyone. The correction I will need due to the damage and strange color This left behind will be far more expensive than just haven't gone to the salon in the beginning.

The driver left the item at the complete wrong house so I was never able to use it. Pic attached of package at the wrong house. There's a visible “3” on the door. My home number is 41.