Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown price history and forecast - Revlon 7254070053
Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown

Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown

Brand:
Revlon
Model Number:
7254070053
UPC:
309970096823
EAN:
0309970096823
Walmart SKU:
162396221
Key Takeaway

Trending downward with a $0.00 move to reach $7.68. Current price runs 0.0% below the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$21.00
Lowest Price
$10.00
Most Recent Price
$10.00
Average Price
$18.53
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$7.68
Lowest Price
$7.68
Most Recent Price
$7.68
Average Price
$7.68
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown since 1/1/2026. The most recent price update was on Jul 10, 2026.

Price Range: Over the past 90 days, the price has ranged from $7.68 (lowest on 1/1/2026) to $7.68 (highest on 1/1/2026). The average price during this period is $7.68.

Current Trend: Walmart.com prices have ranged from $7.68 (Jul 10) to $7.68 (Jul 10) over the past 90 days. Current price is close to the 90-day average of $7.68.

Customer Insights: Rated 4.3/5 from 909 reviews.

Customer Reviews

909 reviews

Customer Reviews

4.3
Based on 909 reviews
5
606
4
147
3
43
2
30
1
83
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Showing 10 of 909 reviews

Didn't expect much from this (less toxic ?) dye

annmarie May 10, 2020

Not my usual choice. The (possibly ?) less toxic ingredients drew my interest, actually expected it to be pretty useless, especially on grey hair. WHAT a surprise. Absolutely the best grey coverage I have ever found in any brand ! Used a med ash blond and it was amazing. No burning (though most don't burn any more) this is so mild and yet the color, hair texture and conditioning was fantastic. Went back to get 3 more "just in case" they run out and I can't get my color. Never used Revlon but this is a winner in my book. No, LOL, I don't work for Revlon and never have, and don't know anyone who ever has....LOL... I am just very happy I took a chance on this !

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Truly covers grays!

Trilby July 13, 2020

I have issues with this hair color but the great thing is that it ACTUALLY COVERS GRAYS! I know of no other home hair color that covers gray hair. Amazing. HOWEVER-- if you buy the medium ash brown, be warned-- your hair will come out BLACK, blackest-black. And if you order medium ash blonde, you will get a nice natural (not ash) brown. Other than that, it seems kind to my hair and covers my gray roots, and I like the medium brown I get from the medium ash blond. So, all good!

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Amazing

Lucy July 11, 2020

This product is amazing. I read about it and bought one to try. I just bought two more for future uses. This color does not make my scalp itch and I love that it covers my gray hair.

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BRENDA December 29, 2020

What I like most of all................If I leave on only 15 minutes, I get the true color on the box, which is MY natural color. The con is.........................My hair absorbs too much color and therefore, I cannot leave on the full amount of time.

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Josh February 2, 2026

I mainly got this because it’s marketed as “clean”, but after a small Internet search I found that it still has PPD, which I was trying to avoid. Also, I got the 10 black, but on my hair it looked more like dark brown. Otherwise it was fine. It went on easy, and smelled fine.

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Gross feeling hair.

carrie December 27, 2020

The color is full and it leaves behind a thick film in your hair that takes about 4 shampoo's to get out. I suspect they think it's shine but it just made my hair look dirty. I thought it was the conditioner so I skipped it when I tried the product the 2nd time but it's in the dye.i contacted the manufacturer for advice and they didn't bother to reply

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Received with unsealed tips, developer leaked

Anonymous September 7, 2020

Ive ordered this brand before and I would like to continue using it. In this delivery though, the developer applicator tips (which usually are sealed and the tips have to be twisted off to break the seal) were unsealed and leaked.

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Tampered with

becky January 15, 2021

I received two of these. Love the hair color. It's one of my favorites but the second box I ordered had been tampered with and had a bottle of fingernail cuticle product in it. I told my husband that it was so bizarre that I'd feel like we'd look as if we were lying to return to it. We just threw it away.

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Not a happy camper.

Linda July 6, 2021

I should've read more reviews other than the first ones posted. My hair is now dark brown with red roots. Followed instructions and regret using this product. I experienced a mild chemical reaction, not too serious but that is definitely a red flag in regards to clean/vegan product. I'm basically stuck with this horrible color and will have to just grow it out. I will not use this product again. When using over-the-counter products there's usually a risk. Hopefully this will help other before going forward with this product.

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Color Beeate

TINA May 12, 2021

I used the medium ash blonde and my hair came out dark ash with a blue hue. My hair was completely white for your reference

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Price History

Historical price data graph for Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

9 records

Walmart.com prices have ranged from $7.68 (Jul 10) to $7.68 (Jul 10) over the past 90 days. Current price is close to the 90-day average of $7.68.

Walmart.com price history for Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown showing recent price changes over the past 90 days
Date Price Change % Change
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68 $+0.00 +0.0%
$7.68

Third-Party Seller Pricing

1 records

Third-Party Sellers prices have ranged from $10.00 (Jun 18) to $10.00 (Jun 18) over the past 90 days. Current price is close to the 90-day average of $10.00.

Third-party seller price history for Revlon Total Color Hair Color, Clean and Vegan, 100% Gray Coverage Permanent Hair Dye - 53 Medium Golden Brown showing recent price changes
Date Price Change % Change
$10.00

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