I've been using this on just about everything since I received it. At first, I really wasn't blown away by it. But it really depends on what you use it on. There is smoke and some heat, and it shines best on simpler foods. For instance, It's been a great year for my garden cucumbers. Well, this Smoked Chipotle Salt + a cucumber slice + some lemon and a dash of sugar is just amazing! You get the salt, the smoke and the heat and it is very appreciated, refreshing and delicious! Also great on tomato slices for Caprese salad! It's great on roast beef, corn on the cob (really gives corn on the cob new life). It can get lost though, depending on the food. I can easily see myself buying more when this bottle is gone.