Sony 55” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR55X90L- 2023 Model price history and forecast - Sony XR55X90L
Sony 55” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR55X90L- 2023 Model

Sony 55” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR55X90L- 2023 Model

Brand:
Sony
Model Number:
XR55X90L
UPC:
027242927445
EAN:
0027242927445
ASIN:
B0BYPLR5JQ
Best Buy SKU:
6544734
Walmart SKU:
2822457221
Key Takeaway

Market rate of $848.00 positions buyers 0.0% under the established average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$1,198.00
Lowest Price
$848.00
Most Recent Price
$999.42
Average Price
$981.66
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$1,198.00
Lowest Price
$848.00
Most Recent Price
$848.00
Average Price
$1,031.72
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Sony 55” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR55X90L- 2023 Model since 9/4/2023. The most recent price update was on Oct 22, 2025.

Price Range: Over the past 90 days, the price has ranged from $848.00 (lowest on 7/5/2025) to $1,198.00 (highest on 9/13/2023). The average price during this period is $1,031.72.

Current Trend: No Walmart.com pricing data available for analysis.

Customer Insights: Rated 4.6/5 from 1182 reviews.

Customer Reviews

1182 reviews

Customer Reviews

4.6
Based on 1182 reviews
5
887
4
183
3
60
2
18
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34
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Showing 10 of 1182 reviews

Great purchase

BusyMUMDAD January 2, 2026

My husband did a lot of research and we wanted an affordable TV but after being burnt last time with a Hisense that was terrible, we went for a reputable brand Sony. We are very happy with our purchase, the accessibility to a range of apps is seemless, the colour and sound quality is amazing. No regrets with this purchase.

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Outstanding TV

G Pap October 6, 2025

[This review was collected as part of a promotion.] purchased over 20 months ago this TV still performs well. Excellent image quality, Calibrated for Netflix and other streaming standards. Easily hooked up to optional sound bars and Sony Bravia Cam for further finessing of viewing.

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Reliable

plrye December 25, 2025

I've been using this TV for 12 months and couldn't be happier. I can tell the memory is sturdy as it doesn't lag and is very responsive. This is a big improvement to my old Samsung TV that felt like it aged in months. My Bravia is also crispier in colour. Based on many reviews, I anticipate this product to last me for some time. However, I'm uncertain how I would feel about buying this at full price rather than the discounted price I paid.

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XR65X90L Best Value On the TV Market

MRigs1 March 6, 2026

This is a great TV: great picture, excellent features, very bright, and out performs it's successor. Recommend buying while it is still in stock and at a deeply discounted price.

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Good picture

TassieRob October 19, 2025

I bought this product since it seemed to offer the best value at the time for a quality TV. I was concerned about setting it up at home due to its overall size but, after following a YouTube video which showed everything from removing it from the cardboard box onwards, it was really quite simple. It was a pity the included written set up guide wasn't quite as easy to follow. In the couple of weeks of our ownership I have found the experience to be good. One minor criticism is that upon turning on it doesn't go straight to TV but rather to a graphical menu screen which gives options from TV to Apps and Recommendations. I would much prefer it to go straight to TV with a menu button on the remote to access other items. On one occasion we had to re-sign into YouTube as the TV had apparently forgotten our sign in credentials. I will be very disappointed if this happens regularly. Generally thopugh we have been content with the experience.

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Tv review

Randsie May 18, 2026

I bought this a few weeks ago and it's a nice television but it seems to tilt forward from the top on the stand. It's not properly vertical. Also the remote could be more simple and I'd like it if you could change how long it takes for the screen saver to start

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Good but flaws

Michael1 October 14, 2025

Picture is great, remote easy to use; however, can't use Google Chrome as a browser (why when it's a Google tv?) and are forced to use rubbish one. When I switch from SBS on Demand to the tv, the SBS audio continues to come through. You have to turn the tv off to resolve this. My main issue with the tv is not the tv itself; rather it is the poor service of Sony Australia online. Delivery took over a week and the tv box was wet. It took almost 4 weeks to get a replacement. I had to constantly chase them to get action and pointed out many problems with their courier service and warranty procedures. Not good enough Sony.

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Great viewing

KenRG August 16, 2025

Since purchasing my Sony Bravia TV I have enjoyed the high quality vision and sounds, but I would like to have had some basic explanations for setting up. I would like to be able to turn on my TV and watch the same channel I was watching when I tuned it off the previous night.

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Disappointed

PLW1 July 24, 2025

There are some good features about this TV (picture quality is excellent) but the small remote requires multiple buttons to be pushed for the simplest task of selecting a TV channel. The instructions on line are hopeless. They suggest setting up some favourite channels but having done so I (and a lady on the help line) could find no way of selecting and using the favourites. The manuals are full of safety warnings and mounting instructions but completely lacking in helpful instructions of how to use the remote. I would infinitely prefer a remote with numbers on it for channel selection and not buttons for something I am completely uninterested in like Crispy something.

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Nice TV bad OS

JacksonP December 15, 2025

The google TV OS on this is super frustrating, I have to restart the TV every time I turn it on otherwise the apps just hang on opening and I can't use them. If I've been watching netflix or disney or Kayo, turn the tv off and go to watch it again the next morning, nope just freezes when opens. I have to hold the remote off button and do the restart sequence for them to work again, every time I watch something... The display and sound are great, I just can't deal with how bad the google TV OS is on this TV.

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Price History

Historical price data graph for Sony 55” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR55X90L- 2023 Model

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

0 records

No Walmart.com pricing data available for analysis.

No Walmart price history available in the past 90 days

Third-Party Seller Pricing

5 records

Third-Party Sellers prices have ranged from $999.42 (Jun 30) to $999.42 (Jun 30) over the past 90 days. Current price is close to the 90-day average of $999.42.

Third-party seller price history for Sony 55” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR55X90L- 2023 Model showing recent price changes
Date Price Change % Change
$999.42 $+0.00 +0.0%
$999.42 $+0.00 +0.0%
$999.42 $+0.00 +0.0%
$999.42 $+0.00 +0.0%
$999.42

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