Sony 65” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR65X90L- 2023 Model price history and forecast - Sony XR65X90L
Sony 65” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR65X90L- 2023 Model

Sony 65” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR65X90L- 2023 Model

Brand:
Sony
Model Number:
XR65X90L
UPC:
027242927438
EAN:
0027242927438
ASIN:
B0BYPLCFDS
Best Buy SKU:
6544733
Walmart SKU:
3422982847
Key Takeaway

Current pricing at $798.00 reflects recent market activity, running 0.0% below the 90-day average.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$1,298.00
Lowest Price
$848.00
Most Recent Price
$848.00
Average Price
$1,054.98
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$1,398.00
Lowest Price
$798.00
Most Recent Price
$798.00
Average Price
$1,083.20
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Sony 65” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR65X90L- 2023 Model since 7/17/2023. The most recent price update was on Feb 1, 2026.

Price Range: Over the past 90 days, the price has ranged from $798.00 (lowest on 1/25/2026) to $1,398.00 (highest on 7/17/2023). The average price during this period is $1,083.20.

Current Trend: No Walmart.com pricing data available for analysis.

Customer Insights: Rated 4.5/5 from 479 reviews.

Customer Reviews

479 reviews

Customer Reviews

4.5
Based on 479 reviews
5
364
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51
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Showing 10 of 479 reviews

XR65X90L Best Value On the TV Market

MRigs1 March 6, 2026

This is a great TV: great picture, excellent features, very bright, and out performs it's successor. Recommend buying while it is still in stock and at a deeply discounted price.

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AMAZING TV

maskedherogodai September 7, 2025

I honestly couldn't be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it's like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it's super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it's just that good. Highly recommend if you want something that feels like a real step up!

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LESS THAN HAPPY WITH THE SET UP PROCESS`

nlwoody June 22, 2025

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

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Easiest set up ever

Bbest May 6, 2026

This tv sets everything up for you automatically (sound system, TiVo and other devices) I no longer have to use 3 remotes

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new TV

CW301 February 13, 2025

The Sony was a good choice for an upgrade in our family room. We increased the size and quality. Selecting incorporated boxes for local service, special service (internet), and sound bar is tedious. We are working through the use of the local service remote for all boxes.

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Awesome Picture and Sound!

Dnyce December 29, 2024

This is my third flat screen TV form Sony. I am happy with my purchase and the quality of the product is reasonable. My last HK HD TV was LCD and I was happy with as well, but the HDMI port went bad and I no longer sound when receiving signals from that port. That's why I made this new purchase for considerable less amount of money, so I couldn't pass up the offer or opportunity.

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Great Picture and Fantastic Surround Sound.

Michael February 2, 2026

The color is better than any other television we have owned. Bright, crisp yellows, reds, and the black level allows you to see detail instead of just a black blob. I kept hearing noises that sounded like they were coming from the hallway - then I realized it was the surround sound. Great TV. Could only be better if it were a NEXTGEN TV.

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XR 55X90L

Paul the duck June 3, 2025

I had to replace a 7 year old sony tv (short life span for any TV I have owned) the is virtually the same TV size shape but pic is not quite as good and WHY di you have to put these stupid legs on this TV the legs are so far apart compared to the other tv (XBR55X900E) it is replacing the legs would not fit on the tv stand I bought specifically for the first sony tv too wide apart!!! aarg why would you make a change like that no manual to explain the inputs but plenty of safety instructions remember don't eat yellow snow

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Nice TV, Difficult to Set Up

Watzi May 20, 2025

I purchased this TV because my son told me how customer friendly it was (set up and remote). It took me 3 hours, 3 chats with Google and finally gave up trying to use the "easy" set up with the QR code. When I entered EVERYTHING manually (which was pretty painful) we finally got to watch TV .

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Google TV is the worst

clangNYC February 15, 2025

The day I purchased this tv the screen began flashing with blue and purple lines running across. Online support says to turn off and unplug for 5 minutes, it worked. but now 6 months later it's doing it again and more often and each time I have to unplug it for 5 min. Honestly I blame Google. the software on the tv sucks.

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Price History

Historical price data graph for Sony 65” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR65X90L- 2023 Model

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

0 records

No Walmart.com pricing data available for analysis.

No Walmart price history available in the past 90 days

Third-Party Seller Pricing

8 records

Third-Party Sellers prices have ranged from $848.00 (Jul 5) to $898.00 (May 7) over the past 90 days. Current price is close to the 90-day average of $854.25.

Third-party seller price history for Sony 65” Class BRAVIA XR X90L 4K HDR Full Array LED Smart Google TV XR65X90L- 2023 Model showing recent price changes
Date Price Change % Change
$848.00 $+0.00 +0.0%
$848.00 $+0.00 +0.0%
$848.00 $+0.00 +0.0%
$848.00 $+0.00 +0.0%
$848.00 $+0.00 +0.0%
$848.00 $-50.00 -5.6%
$898.00 $+50.00 +5.9%
$848.00