Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model
- Brand:
- Sony
- Model Number:
- K77XR8B
- UPC:
- 027242934108
- EAN:
- 0027242934108
- ASIN:
- B0FHYCR41F
- Best Buy SKU:
- 6642164
- Walmart SKU:
- 17747662427
Key Takeaway
Dynamic pricing shows between $548.00 and $2,499.99 range over three months. Current $2,498.00 positions buyers near its high—watch for the next cycle. Optimal buying window: Jul 17 - Jul 26.
Third-Party Seller Summary
No price history available for Third-Party Sellers
Walmart.com Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$2,499.99 | |
|
Lowest Price
|
$548.00 | |
|
Most Recent Price
|
$2,498.00 |
- Average Price
- $2,081.73
- First Tracked
- Last Update
Price Analysis
Tracking History: We have tracked Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model since 11/11/2025. The most recent price update was on Jul 16, 2026.
Price Range: Over the past 90 days, the price has ranged from $548.00 (lowest on 6/26/2026) to $2,499.99 (highest on 7/7/2026). The average price during this period is $2,081.73.
Current Trend: Walmart.com prices have ranged from $548.00 (Jun 26) to $2,499.99 (Jul 12) over the past 90 days. Current price is 13.2% above the 90-day average of $2,206.80.
Customer Insights: Rated 4.4/5 from 10 reviews.
Customer Reviews
10 reviewsCustomer Reviews
4.4
Based on 10 reviews
Filter Reviews:
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Showing 6 of 10 reviews
Like looking out a window!
Awesome OLED! I can not see the difference between this tv and the Bravia 8 I saw at the store. Bought this sight unseen online and performs best at night but also handles reflections well in the day and sounds great. Most realistic colors/picture in OLED that I found comparing other brands. Love it! Thanks Sony!
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Top gear
The formula one of TV's. Absolute race car processor and razor sharp quality.
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Power power up bright the TV turn put fast put in a source sound great up bright the TV turn put fast put in a source sound great
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Beautiful Tv picture. Arrived safe and sound.
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Great picture quality
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It came with no control! Please send me a control
It came with no control! Please send me a control. I will update these numbers to perfect. Just need the control its supposed to be with TV.
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Price History
Recent Price Changes
Detailed price history for the past 90 days
Walmart.com Pricing
90 recordsWalmart.com prices have ranged from $548.00 (Jun 26) to $2,499.99 (Jul 12) over the past 90 days. Current price is 13.2% above the 90-day average of $2,206.80.
| Date | Price | Change | % Change |
|---|---|---|---|
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $-1.99 | -0.1% | |
| $2,499.99 | $+0.00 | +0.0% | |
| $2,499.99 | $+0.00 | +0.0% | |
| $2,499.99 | $+0.00 | +0.0% | |
| $2,499.99 | $+0.00 | +0.0% | |
| $2,499.99 | $+0.00 | +0.0% | |
| $2,499.99 | $+1.99 | +0.1% | |
| $2,498.00 | $+200.00 | +8.7% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+500.00 | +27.8% | |
| $1,798.00 | $+0.00 | +0.0% | |
| $1,798.00 | $+0.00 | +0.0% | |
| $1,798.00 | $+1250.00 | +228.1% | |
| $548.00 | $-1250.00 | -69.5% | |
| $1,798.00 | $+0.00 | +0.0% | |
| $1,798.00 | $+0.00 | +0.0% | |
| $1,798.00 | $+0.00 | +0.0% | |
| $1,798.00 | $-500.00 | -21.8% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+0.00 | +0.0% | |
| $2,298.00 | $+200.00 | +9.5% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $-1.99 | -0.1% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+0.00 | +0.0% | |
| $2,099.99 | $+1.99 | +0.1% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $-400.00 | -16.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+0.00 | +0.0% | |
| $2,498.00 | $+400.00 | +19.1% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | $+0.00 | +0.0% | |
| $2,098.00 | — | — |
No third-party seller price history available for this product in the past 90 days.