Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV price history and forecast - Sony XR98X90L
Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Brand:
Sony
Model Number:
XR98X90L
UPC:
027242927414
EAN:
0027242927414
ASIN:
B0C3FTV6DW
Best Buy SKU:
6544731
Walmart SKU:
1082422353

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$9,998.00
Lowest Price
$3,498.00
Most Recent Price
$3,998.00
Average Price
$5,964.00
First Tracked
Last Update

Walmart.com Summary

No price history available for Walmart.com

Price Analysis

Price history data is not available for this product at the moment.

Current Trend: No Walmart.com pricing data available for analysis.

Customer Insights: Rated 4.5/5 from 83 reviews.

Customer Reviews

83 reviews

Customer Reviews

4.5
Based on 83 reviews
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Showing 10 of 83 reviews

XR65X90L Best Value On the TV Market

MRigs1 March 6, 2026

This is a great TV: great picture, excellent features, very bright, and out performs it's successor. Recommend buying while it is still in stock and at a deeply discounted price.

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AMAZING TV

maskedherogodai September 7, 2025

I honestly couldn't be happier with this TV! The Sony 75" BRAVIA XR X90L is absolutely stunning. The picture quality is crystal clear, colors pop, and everything just feels more alive—it's like watching movies in the theater but from my own couch. The size is perfect for really getting that big-screen experience, and it makes sports, games, and movies so much more exciting. The sound is surprisingly good too, and with Google TV built in, it's super easy to find and stream whatever I want without any hassle. Setup was smooth, and the design looks sleek and premium in my living room. Overall, this TV has totally upgraded my entertainment setup. I smile every time I turn it on—it's just that good. Highly recommend if you want something that feels like a real step up!

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LESS THAN HAPPY WITH THE SET UP PROCESS`

nlwoody June 22, 2025

I am extremely satisfied with the Sony Product line and have been a Sony customer for many years. I am very disappointed with the confusing very poor instructions for the "Setup Guide" that was provided. I worked in the mechanical design field for over 40 years and have been very proficient in reading and understanding instructions for assembly. This Setup Guide should be totally unacceptable to the Sony brand that I always knew. I even had trouble registering my TV on your website. Every step of my install has been a disappointment to say the least, I sorry to say, But the picture quality on my new TV is second to none.

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Easiest set up ever

Bbest May 6, 2026

This tv sets everything up for you automatically (sound system, TiVo and other devices) I no longer have to use 3 remotes

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So far so good!

Bobby870 January 8, 2025

I bought the bravia xr75x90L. I got it mounted on the wall last night, so today is day one. So far I'm impressed with the picture, and the colors are amazing. I do have to say that for the money I paid I at least expect to get a remote that lights ups at night but, apparently the next module up has a nicer remote but I didn't buy the low end tv by any means.

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Amazing TV

FoxFire83 January 18, 2025

Ownd this tv for over a year and I've had zero issues. Tons of USEFULL Features, and can use almost all streaming apps. Picture quality is amazing and makes you feel like you could reach out and touch what's playing. A++ for Playstation specific features if you are a gamer.

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XR 55X90L

Paul the duck June 3, 2025

I had to replace a 7 year old sony tv (short life span for any TV I have owned) the is virtually the same TV size shape but pic is not quite as good and WHY di you have to put these stupid legs on this TV the legs are so far apart compared to the other tv (XBR55X900E) it is replacing the legs would not fit on the tv stand I bought specifically for the first sony tv too wide apart!!! aarg why would you make a change like that no manual to explain the inputs but plenty of safety instructions remember don't eat yellow snow

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Google TV is the worst

clangNYC February 15, 2025

The day I purchased this tv the screen began flashing with blue and purple lines running across. Online support says to turn off and unplug for 5 minutes, it worked. but now 6 months later it's doing it again and more often and each time I have to unplug it for 5 min. Honestly I blame Google. the software on the tv sucks.

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Very annoying Google TV interface

Fred845 September 5, 2025

Beautiful image quality. Because Sony sold its interface to Google TV, the TV does not have the option to prefer the priority input so if you work with an external terminal (cable, fiber,) you will always have to select the input every time you open the TV so work with 2 remote controls. Very annoying.

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Remote stopped working just over a year of owning

Scottishgirl1978 September 9, 2025

I would not buy this brand again , the remote stopped working just over a year in , bought another remote which has now done the same thing in just 5 months. The on TV controls is one button which leaves the TV useless without the remote. Can't use any of the apps on the TV

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Price History

Historical price data graph for Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

0 records

No Walmart.com pricing data available for analysis.

No Walmart price history available in the past 90 days

Third-Party Seller Pricing

6 records

Third-Party Sellers prices have ranged from $3,998.00 (Jul 4) to $3,998.00 (Jul 4) over the past 90 days. Current price is close to the 90-day average of $3,998.00.

Third-party seller price history for Sony XR98X90L 98" BRAVIA 4K HDR Full Array LED Smart TV with Google TV showing recent price changes
Date Price Change % Change
$3,998.00 $+0.00 +0.0%
$3,998.00 $+0.00 +0.0%
$3,998.00 $+0.00 +0.0%
$3,998.00 $+0.00 +0.0%
$3,998.00 $+0.00 +0.0%
$3,998.00