Never heard of products from Thrive but the auto emergency roadside emergency kit is well beyond the supplies offered in other kits. There are 42 emergency supplies and 62 first aid supplies. Some include, but not limited to, gloves with grips, safety hammer, pliers, flashlight, cables, scissors, wipes, first aid booklet, bandages, etc. The case is a hard shelled fabric case with zipper. It's quite small for everything that they pack in it. Very thankful knowing that we have this kit in the car, especially because we take a lot of road trips so it's a little piece of mind. Some contents of the kit do expire in a few years so be mindful to check the kit and replenish if needed.