Tom's of Maine Charcoal Fluoride Free Toothpaste, 4.7oz 3 Pack

Certainly makes my mouth feel clean. It's fun to shock friends by telling them I u se a black toothpaste (I'm a very fair white-haired lady). Will see what my dental hygienest has to say.

This is really the best toothpaste I've ever used. Helped my gums become less inflamed

The toothpaste comes out black which is strange and when you brush it is black which again is odd. However, it works! The flavor is Peppermint, it does not taste like Charcoal-wanted to get that out of the way lol. The toothpaste surprised me! It worked well! It went on my brush nice and was not runny, it lathered well and foamed up nice. The toothpaste taste good and it left a nice clean taste in my mouth after I finished brushing. My teeth felt clean and my breath refreshed. I used the product for a week to see how the whitenting worked and I did notice my teeth seemed to look a little whiter. I like that the toothpaste is natural and safe for enamel and everyday use! I also like that it is SLS-Free, has no artificial flavors, colors, or preservatives. It is cruelty free too! This is definitely something I would recommend for those looking for a safe whitening product that is natural and cruelty free!

Once you get used to seeing black teeth, gums, and lips...by far the best tooth paste I've ever used. You still feel as if you've just brushed hours after you've finished brushing. I can't compliment this product enough. Perhaps Tom's would like me to do a TV commercial ??

PRO: TOOTH ENAMEL WHITE, NO AFTER TASTE CON: BLACK MOUTH WHILE BRUSHING EVEN THOUGH YOUR MOUTH IS CHARCOAL WHILE BRUSHING IT LEAVES YOUR TEETH ENAMEL WHITE AND CLEAN AND I LOVE THAT IT HAS NO AFTER TASTE

Not sure it's working ...too soon to tell. Takes some getting use to.

My toothpaste looks tampered with. The end of the box is torn open and the toothpaste is smeared around the opening of the tube.