I don't dislike this shampoo because it does leave your hair clean, moisturized and blow out ready. What I do dislike is what manufacturers are doing, cutting back on all things sensory. For me, the fragrance is important. I don't know if it's a way to save on manufacturing or production, but all shampoo and conditioners today smell exactly the same, from Head and Shoulders, Tresemme and even the Aussie line, who used to have a delightful grape like scent and now smells like the same general and generic scent that everyone is bottling. Also, no suds. The shampoos of today provide no soap sudsing --- doesn't feel like hair clenser. You find most to be a watery, creamy vaseline like soap that feels more like facial cleanser than hair shampoo. I end up using more product when I feel no suds. Not everyone wants Sulfate Free, not all of us have the problem they claim sulfate causes and I think everyone enjoys a scent that makes you feel you have washed your dirty hair and scalp - they are overdosing us with Shea Butter and Coconut scents to the point, I will not buy your prorduct if it smells of Shea Butter, or Coconut and Argan Oil never smelled good --- so enough already. Tresemme used to be a great option, almost salon quality cleasnsers with great scent at a good price point, and this one checks on quality and price, it will get your hair smooth and blow out ready, but it doesn't build up a soapy feel where you feel you need to apply more and I would technically label this product "unscented" or "fragrance free", which for me personally is a bummer - sensory really matters to me, if it didn't have have this generic scent, I would have gave it four stars. Thanks for reading.