Verb Cleanse Tone Brighten Purple Shampoo 355 ml / 12 oz

This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like. Dont leave too long or it WILL make you a tad purple though with how pigmented it is!

love the way it makes my hair feel and look.

Like no other purple shampoo, my hair was yellow, iron, green , blonde, well, I missed shampoo WITH VERB mask and 3 shampoos later I am a wonderful cool blonde all over. It is very pigmented. Saved me a lot of money and I will use every 5th shampoo or so. I shampoo couple times a week.

[This review was collected as part of a promotion.] Very light cleansing, you can always rinse & repeat. Feels silky going on & my hair feels hydrated when done.

This creates a very icy look but doesn't make your hair/scalp purple which is really nice. Perfect for cutting out brass works best when you use it 3x a week.

[This review was collected as part of a promotion.] I'm very picky about my blonde and so I fly cross country to see my hair girl. Which means I go long stretches without a toner. I noticed my hair was starting to look brassy and decided to give this a try. Wow, I am so happy with the results. The brass is gone!

[This review was collected as part of a promotion.] I was looking for a new, cruelty-free, purple shampoo to keep my gray hair shiny. Verb works and it leaves my hair shiny and manageable without drying it out. I'm a fan of your product and the Gloss conditioner.

[This review was collected as part of a promotion.] Works wonders for the blonde girls! I use it once a week.

I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!

[This review was collected as part of a promotion.] I love these products. They have re boosted my curly graying hair.