Vidal Sassoon Pro Series Permanent Hair Color Dye, 5VR London Lilac, Hair Color, 1 Kit

This is the only hair color I will use. Not only does it cover my gray hair but the color itself is absolutely stunning! I get compliments on a daily basis no matter where I am from perfect strangers to hair stylists!!! I just love having it delivered with ease. Thank you!

Absolutely the BEST purple box hair dye you can buy! It doesn't bleed everytime you get it wet, color lasts longer than any other brand and color is multi-faceted. I always get so many comments about how cool and pretty my color is and people want to know where I get it.

This color has been my go to brand and color for years now! I get a lot of compliments and everyone thinks Its been done at a salon they amazed to hear it's a at home diy color. The conditioner is amazing and smells good too, its makes my hair look shiny and healthy every time, Im a natural red head so its hard to keep color in my hair but this last me 4-6 weeks them I have to do my roots.

Walmart ate the only ones I can still get my hair color from. Not sold in stores anymore.

Walmart is the only place I can find this product and at a great price

Been getting this product for a while now. Glad I can reliably find it at Walmart and it can get shipped quickly.

It's extremely hard to find this anywhere now and I use it all the time. It's the number one reason I shop on Walmart.com. It's also a great price.

Absolutely love the color I wish they sold in stores again. Worth it to order though it's really pretty.

It's definitely more purple than my screen/their picture showed. I didn't use the bleach and have dark hair, it's very noticeable. It did damage my hair more than I expected without the bleach. The conditioner is nice that comes with it and helps a lot. I wouldn't leave on as long if I decided to do again. Pictures aren't the best but indoor and outdoor- sunshine really shows it in person

Second time ordering online, and second time receiving the wrong color. Super disappointing. When I called to report the error the first time to get my order corrected, how did I get sent the wrong color again?