Virtue Smooth Hair Care Shampoo, 17oz
- Brand:
- Virtue
- Model Number:
- (number)
- UPC:
- 817023020560
- EAN:
- 0817023020560
- Walmart SKU:
- 327722806
Recent downward movement established $78.00 pricing, now 0.0% below the quarterly average.
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$78.00 | |
|
Lowest Price
|
$78.00 | |
|
Most Recent Price
|
$78.00 |
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$78.00 | |
|
Lowest Price
|
$78.00 | |
|
Most Recent Price
|
$78.00 |
Tracking History: We have tracked Virtue Smooth Hair Care Shampoo, 17oz since 12/29/2025. The most recent price update was on Jul 6, 2026.
Price Range: Over the past 90 days, the price has ranged from $78.00 (lowest on 12/29/2025) to $78.00 (highest on 12/29/2025). The average price during this period is $78.00.
Current Trend: Walmart.com prices have ranged from $78.00 (Jul 5) to $78.00 (Jul 5) over the past 90 days. Current price is close to the 90-day average of $78.00.
Customer Insights: Rated 4.5/5 from 647 reviews.
This is the best shampoo I've ever used. I don't alway blow dry my hair however it helps with an even and smooth look without any fly away. When my hair air drys it's moisturized and lush again whisp but not frizzy or any heavyiness. Just nickel size drop works through my long, thick but hair and washes away clean without stripping ir dryness
Bought the pro size 17oz bottle. I Love the conditioner. It definitely makes my hair smoother and a little less frizzy. I know nothing is perfect but the virtue smooth conditioner is close. My only complaint is the push pump. It is incredibly hard to pump. I have to hold the bottle against my body and push the pump with my other hand. All I think about is my 85 year old mother in law who would not have the dexterity or strength to use this. I'm good now but wish it was easier to push product out.
've been using Virtue products for over a year, and I'm currently using the Smooth shampoo and conditioner—and I absolutely love them! The scent is amazing without being overpowering, and my hair always feels incredibly soft, smooth, and healthy after every wash. It also leaves my hair smelling great all day. Since switching to Virtue, I've noticed a significant improvement in the overall health of my hair. It looks shinier, feels stronger, and I've received so many compliments on how healthy it looks.
Im 53, haven't worn my hair down in YEARS. Its frizzy, some grey, lots of cowlicks etx. . . Anywaaays, I saw the add and wanted to take a shot w/ this smooth shampoo & Conditioner. Ah-mazing! Its like I have hair of a 30 year old again! My friends n fam have been kinda shocked to see my hair down again. Im like a diff person, lol.
This is now my top best product I have ever used for my hair type. The price is ridiculously high, but I have always said, "It Hurts To Beautiful" Even the pocketbook!
I really like the shampoo. I just started using it again after a long period of time but my hair feels better. I am. I'll probably take a check. I just came in for one drink to take you guys out.
I actually *dreaded* washing my hair prior to this product due to the dryness & unending tangles in my hair. This product has actually softened my hair & made it easy to manage the tangles.
I absolutely love! My hairdresser always compliments my hair that I am one of her few clients who have really soft and healthy hair. And because I don't have crazy buildup in my hair when I do get some highlights, they actually take really fast.
I Love Love Virtue Smooth. For the first time in my life I have found a shampoo/condition that deals with my frizz. Also my hair has never looked more beautiful and healthy.
I really wanted to love this. I have been holding out bc of the price but finally broke down and bout 5 Virtue products. I have naturally curly hair that I have been drying straight forever. Sadly, I don't feel or see improvement like some other brands. I found that all the virtue products strangely make my hair feel dry. The opposite of what they should do. I am prone to frizz and usually get keratin treatments every summer. These products have not helped the frizz at all and almost makes it worse. Bummed bc I love the smell
Detailed price history for the past 90 days
Walmart.com prices have ranged from $78.00 (Jul 5) to $78.00 (Jul 5) over the past 90 days. Current price is close to the 90-day average of $78.00.
| Date | Price | Change | % Change |
|---|---|---|---|
| $78.00 | — | — |
Third-Party Sellers prices have ranged from $78.00 (Sep 19) to $78.00 (Sep 19) over the past 90 days. Current price is close to the 90-day average of $78.00.
| Date | Price | Change | % Change |
|---|---|---|---|
| $78.00 | $+0.00 | +0.0% | |
| $78.00 | $+0.00 | +0.0% | |
| $78.00 | $+0.00 | +0.0% | |
| $78.00 | $+0.00 | +0.0% | |
| $78.00 | — | — |