Virtue Smooth Hair Care Shampoo, 17oz price history and forecast - Virtue (number)
Virtue Smooth Hair Care Shampoo, 17oz

Virtue Smooth Hair Care Shampoo, 17oz

Brand:
Virtue
Model Number:
(number)
UPC:
817023020560
EAN:
0817023020560
Walmart SKU:
327722806
Key Takeaway

Recent downward movement established $78.00 pricing, now 0.0% below the quarterly average.

Third-Party Seller Summary

No price history available for Third-Party Sellers

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$78.00
Lowest Price
$78.00
Most Recent Price
$78.00
Average Price
$78.00
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Virtue Smooth Hair Care Shampoo, 17oz since 12/29/2025. The most recent price update was on Jul 6, 2026.

Price Range: Over the past 90 days, the price has ranged from $78.00 (lowest on 12/29/2025) to $78.00 (highest on 12/29/2025). The average price during this period is $78.00.

Current Trend: Walmart.com prices have ranged from $78.00 (Jul 5) to $78.00 (Jul 5) over the past 90 days. Current price is close to the 90-day average of $78.00.

Customer Insights: Rated 4.5/5 from 635 reviews.

Customer Reviews

635 reviews

Customer Reviews

4.5
Based on 635 reviews
5
481
4
55
3
62
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20
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Showing 10 of 635 reviews

errmagerr!!

Katherine M. June 22, 2026

Im 53, haven't worn my hair down in YEARS. Its frizzy, some grey, lots of cowlicks etx. . . Anywaaays, I saw the add and wanted to take a shot w/ this smooth shampoo & Conditioner. Ah-mazing! Its like I have hair of a 30 year old again! My friends n fam have been kinda shocked to see my hair down again. Im like a diff person, lol.

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Luscious locks with no frizz

Anonymous July 2, 2026

This is the best shampoo I've ever used. I don't alway blow dry my hair however it helps with an even and smooth look without any fly away. When my hair air drys it's moisturized and lush again whisp but not frizzy or any heavyiness. Just nickel size drop works through my long, thick but hair and washes away clean without stripping ir dryness

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Love the product but not the bottle.

Lorna E. July 2, 2026

Bought the pro size 17oz bottle. I Love the conditioner. It definitely makes my hair smoother and a little less frizzy. I know nothing is perfect but the virtue smooth conditioner is close. My only complaint is the push pump. It is incredibly hard to pump. I have to hold the bottle against my body and push the pump with my other hand. All I think about is my 85 year old mother in law who would not have the dexterity or strength to use this. I'm good now but wish it was easier to push product out.

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I really like the shampoo.

Diane F. July 17, 2026

I really like the shampoo. I just started using it again after a long period of time but my hair feels better. I am. I'll probably take a check. I just came in for one drink to take you guys out.

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Great Shampoo

Eva L. July 12, 2026

I actually *dreaded* washing my hair prior to this product due to the dryness & unending tangles in my hair. This product has actually softened my hair & made it easy to manage the tangles.

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Great Product

Elsa C. June 17, 2026

I Love Love Virtue Smooth. For the first time in my life I have found a shampoo/condition that deals with my frizz. Also my hair has never looked more beautiful and healthy.

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My hair is so soft and healthy

Anonymous June 22, 2026

I absolutely love! My hairdresser always compliments my hair that I am one of her few clients who have really soft and healthy hair. And because I don't have crazy buildup in my hair when I do get some highlights, they actually take really fast.

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Frizz is now under control

Paula L. July 14, 2026

My hair was becoming increasingly frizzy and dry looking. I decided to try Smooth shampoo during the recent sale, and I'm very glad I did. It has been a game changer in the texture of my hair.

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I love Virtue Smoothing Shampoo!

Susan C. March 6, 2026

I love your smooth Shampoo and conditioner. The both pair well with your Frizz Control spray and other products by Oribe. My hair is fine and gets a lot of static electricity in the winter which makes me on the lookout for products that are lightweight and don't weigh my hair down and make it oily.

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Soft in the shower but not after

Elizabeth G. July 9, 2026

I really wanted to love this. I have been holding out bc of the price but finally broke down and bout 5 Virtue products. I have naturally curly hair that I have been drying straight forever. Sadly, I don't feel or see improvement like some other brands. I found that all the virtue products strangely make my hair feel dry. The opposite of what they should do. I am prone to frizz and usually get keratin treatments every summer. These products have not helped the frizz at all and almost makes it worse. Bummed bc I love the smell

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Price History

Historical price data graph for Virtue Smooth Hair Care Shampoo, 17oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

4 records

Walmart.com prices have ranged from $78.00 (Jul 5) to $78.00 (Jul 5) over the past 90 days. Current price is close to the 90-day average of $78.00.

Walmart.com price history for Virtue Smooth Hair Care Shampoo, 17oz showing recent price changes over the past 90 days
Date Price Change % Change
$78.00 $+0.00 +0.0%
$78.00 $+0.00 +0.0%
$78.00 $+0.00 +0.0%
$78.00
No third-party seller price history available for this product in the past 90 days.