[This review was collected as part of a promotion.] My husband gets the worst bites from bugs, especially from mosquitos and spiders. When he gets bitten, they turn bright red, and then get this sort of ring around them. They become extremely painful and itchy. We've tried everything to relieve the itch from calamine lotion to home remedies like baking soda paste. Nothing has really come close to relieving the itch, so when i saw this product I had to get it - even just to test it out. After Bite has been really great at relieving the itch of a bite right away. It is baking soda based, but it works a lot better, and faster than our homemade paste (maybe our baking soda is old :: shrug :: ). I do like that it's not a cocktail of chemicals, that we have to worry about our kids touching or getting on our hands and in our food. It's nice that the warm weather has subsided a little, so there are far less mosquitos now, but I'm also relieved that we'll be prepared come next summer. I'll have to look into buying the kids version as well, as my daughter has started reacting to her bug bites the same way as her dad.