Almay Ageless Smart Shade Liquid Foundation Makeup, Hypoallergenic, 100 Light, 1 fl oz

I love how this Almay foundation goes on white then evolves into the color chosen. It gives me a smooth looking finish and doesn't look like a mask on mature skin. Im really impressed ! I've tried many products on my skin as an older woman and this by far as work the best and a bonus,Almay is hypoallergenic

A little darker than I expected as I ordered products like this before and it was too light so I thought if I go darker then that will be closer to my shade but this is true to its color . I will order it again but the lighter one because I like it is not greasy and it does not set in pores.

Love this product for weightless even coverage. I've used it for several years. Tried other brands and keep returning to this. I think it is better than other leading brands I've tried.

I love this brand. The only reason I'm giving 4 stars is bc the brand changed the color from 300 which is the original color I purchased to 400. So I purchased the 400 and it seems to be more sun tan/orange. I'm Latina and have yellow undertones. I really like this product but I'm still trying to figure out which number is the right one for me. I do recommend this product.

this makeup has a lightweight feel,leaves yourskin feeling nourished,and in better condition after each use. As far as buildable coverage,it really is just for that refreshed,hydrated look. it blends well, if you want more full coverage affect,you can apply more,makes your face look hydrated,good product,@ it really does change to match your skintone!!

I wanted this to match so bad!! It was just to pale for me! I'll find one someday though!! I have friends and family that LOVE it! Everyone has different skin types and not all works the same on some as it would others! Feels nice, too!

It was it was OK I'm thinking that I should have gotten the 800 but they didn't have that at the store I went to and maybe there should be something in between 700 and 800.

I don't really understand the gimmic. The color is yellow which I can color correct. It is a tad greasy for me. It's an average foundation that feelings kind of like a moisturizer. If you have drier skin than me, you may like it.

Broke my face out horribly. I have a row of pimples on my chin that were not there before I applied the foundation. Poor coverage quality and made my face also itch and burn. Went in the trash.

Almay drastically changed formulas. I know this, because I still had some of the prior My Best Light in the same 100 Pale (AKA Light) version -- %26 put them side by side. This new version (now called "Ageless Smart Shade Foundation, Skintone Matching Technology") is a dull *orange brown* that looks like a bruise. My old "Smart Shade Anti-Aging Skintone Matching Makeup," shade 100 Pale is still a normal, pale color that matches my skin. It's as if Almay completely changed their formula. I don't know if women with darker skin tones have seen a vast change in their shade of this product, but I have bought the prior version with color of 100 Fair for about 8 years without a problem. Plus, this new version doesn't even come with SPF 20 to protect some from UV rays. I do not recommend the new version of this product because Almay appears to have changed the formula, drastically, to an unappealing color that looks like a bruise.