Colgate Optic White Pro Series Enamel Renewal Teeth Whitening Toothpaste, 3 oz, 2 Pack

I have tried multiple versions of this product. As far as I can tell they use to have one version of this 5% peroxide product and recently reformulated it a bit and split it into two versions, Express White and Enamel Renewal. I compared the ingredients on the Express White and Enamel Renewal and they appear the same with the exception that the Enamel Renewal has a higher concentration of fluoride (0.18% vs 0.12% w/v fluoride ion). The old version has the same concentration of fluoride as the Express White (0.12% w/v fluoride ion). Having used both the Express White and Enamel Renewal, to me they are the same experience when using. I can tell a difference from the older version. The newer versions have a better slightly sweeter mint taste and a less gritty texture. I like that the product has 5% peroxide and that the bottle stands upright. I no longer have the bottle from the Enamel Renewal (since I used up a while ago) but have included a picture showing a comparison of the newer bottle from the Express White (left) and older version (right). The bottle on the left did not arrive damaged, it is just almost used up. I put a little of the toothpaste from the newer version on a surface just to give an idea of the color and consistency. As far as whitening effect, I really just use whitening toothpaste more for maintenance and do not have a very yellow baseline to start. I suspect individuals who start with more off-white coloration may have an easier time gauging effect especially if using this 5% product over ones with lower concentrations. My personal opinion is that whitening treatments such as strips and trays are going to be most effective. Having peroxide in toothpaste just gives a couple of minutes of exposure and I think is better for daily maintenance.

[This review was collected as part of a promotion.] I really enjoyed this toothpaste from Colgate. The taste is not like any other whitening toothpaste, its actually bearable. My family and I used the entire tube and went out to purchase more! The texture of it is smooth, not gritty and the way it foams up while brushing leaves you feeling like you actually brushed your teeth to maximum capability! The optic white feature makes this toothpaste even more appealing. Will be making this our choice from now on!

I am really enjoying the Colgate Optic White Pro Series Enamel Renewal Toothpaste! The packaging looks great, and it has a fresh scent and pleasant minty taste. The abrasiveness feels minimal and gentle on my enamel, and l've experienced absolutely no tooth sensitivity. It leaves my mouth super clean and my smile visibly brighter. Definitely a new favoriteại Great results without sensitivity!

[This review was collected as part of a promotion.] I received this product from Influenster and Colgate for my honest opinion in a review. When I first started using this toothpaste, it was not my favorite. It seemed more runny than others that I have used. It quickly grew on me. I discovered less is more. I like the way that my teeth feel.aftrr brushing with this. I would definitely recommend this to others.

Colgate optic white pro series emerald toothpaste is something I will continue to buy leave your teeth, feeling squeaky clean and does help whiten your teeth. I've always had pretty white teeth, but I feel that using a whitening toothpaste does help to keep my teeth white for the future, the price is very good for this as well. Keep in mind that the bottle is not big and it does have a good amount of air in the bottle that is why I gave it a four star because they should fill it more.

[This review was collected as part of a promotion.] I've been using the Colgate Optic White pro Series Enamel Renewal Toothpaste for a couple weeks now and I'm happy with the results so far! I love the minty fresh taste (not overpowering), & smooth texture. It feels gentle and I didn't experience any sensitivity. I'm a coffee drinker so I'm excited to see results as I continue to use this toothpaste.

[This review was collected as part of a promotion.] This Colgate Optic White Pro Series Enamel Renewal Toothpaste truly whitens your teeth. I love that my teeth look so much whiter after only using this product for a few days. The toothpaste has a mint taste to it but it isn't the best. I love that this toothpaste makes the enamel on my teeth shiny with the activshine technology. This toothpaste makes your mouth and teeth feel fresh after using it. The texture of this product is a paste. This product really does help whiten your teeth a lot more than other toothpaste's I've previously tried.

[This review was collected as part of a promotion.] I've been using this consistently for a while and it does help with staining. It makes my mouth feel really clean and it tastes great. My main issue is that it contains SLS and while it lathers well, it irritate my gums. Because of that I alternate using this a few times a week a long side a sensitivity toothpaste without them.

I liked how good the toothpaste foams up so I didn't feel I needed as much. The flavor of the toothpaste was easier to get used to. Some brands irritate me when I brush. My toothpaste came with a small cut on the tube but returning it was easy. I have used it a few times before the damaged one came to me though.

The wrong item was delivered. I wasn't notified of the substitution.