Colgate Optic White Purple Teeth Whitening Toothpaste with Fluoride, Fresh Mint Flavor, 3.8 oz

This is a very good product. Cost much less than comparable products good taste and it does a great job. I drink a lot of coffee and it helps remove those stains.

This purple toothpaste is amazing! I watched my teeth grow more and more white. I would recommend it to anyone who is tired of yellowish teeth!!! It works!!!!

This really works and my teeth aren't sensitive at all. I've been using this for a long time and I can tell you, you will see a difference. I've tried the strips, whiteners, ugh!! Definitely recommend!

Absolute hands-down, the best toothpaste that got my teeth, the absolute whitest. Will continue to purchase this specific one as I have seen the best results out of every toothpaste I've ever tried.

The purple toothpaste definitely caught my attention because, let's be honest, you don't see purple toothpaste every day. I was curious to see whether the color-correcting idea would actually make a noticeable difference. The toothpaste has a fresh mint flavor that leaves my mouth feeling clean without being overwhelmingly strong. It also has a nice texture and doesn't feel drastically different from a traditional whitening toothpaste once you're actually brushing with it. What I like most is that it gives me the feeling that I'm doing a little something extra for my teeth during my normal brushing routine. I don't have to add a separate whitening treatment or change my routine. I can just use it like regular toothpaste. The purple color does make brushing a little more interesting, although it can look pretty dramatic when you first squeeze it onto your toothbrush. It rinses away normally, so the color isn't something that bothers me while using it. I think it's a good option if you want a whitening toothpaste that still feels like an everyday toothpaste rather than a complicated treatment. The mint flavor is pleasant, and I like having a product that focuses on removing surface stains while also providing regular fluoride toothpaste benefits. I'm not expecting toothpaste to give me the same results as a professional whitening treatment, but for something I can use as part of my normal routine, I'm happy with it. The purple formula is definitely different from the usual white toothpaste, and it's a fun twist on an everyday product. If you're curious about purple whitening toothpaste and want something easy to add to your regular brushing routine, this Colgate Optic White formula is worth trying.

This helps whiten my teeth I 10/10 recommend this toothpaste ❤️

Really cleans your teeth and removes stains! Great taste. BEST TOOTHPASTE EVER! 😁

Love the toothpaste. Works great.

While it really wasn't all that EXCITING, it's toothpaste so what do you expect? The oddest thing is that if you DO NOT get all the foam/paste off your lips when you are finished, your lips/skin will have this almost cyanotic look to them (blue tinge). Weirded me out the first couple of times until I figured out what was causing it. Otherwise, it's toothpaste. I didn't see any miracle difference in the color of my teeth or anything else.

Purple toothpaste has had a lot of attention and success across the internet for its almost instant ability to brighten your smile. This particular brand falls far short of the bar.