Colgate Total Whitening Toothpaste, Gel 3.3 oz

[This review was collected as part of a promotion.] Colgate Total Active Prevention is a standout toothpaste in the oral care market, offering a reliable option for those focused on long-term oral health. This toothpaste lives up to its promise of comprehensive protection by addressing multiple areas of concern, including plaque, cavities, gum health, sensitivity, tartar buildup, and bad breath. One of the key benefits is its antibacterial formula, which is designed to provide 12-hour protection. This is particularly effective for reducing plaque and maintaining gum health throughout the day. The toothpaste also includes fluoride, which is crucial for strengthening enamel and preventing cavities. The texture and taste are pleasant, with a refreshing mint flavor that leaves your mouth feeling clean and fresh. It's not overpowering, which is ideal for people who prefer a milder mint experience. Another plus is its versatility. Whether you're dealing with sensitivity or just looking for a product

[This review was collected as part of a promotion.] I was provided this toothpaste to use in exchange for a fair and honest review. It is what you expect from Colgate. Works well, leaves your teeth feeling clean, and looking white. Clean fresh taste. I would recommend

[This review was collected as part of a promotion.] I really enjoyed the Colgate Total toothpaste. The flavor / taste was refreshing. I did notice that the actual flavor (minty) was not included or noted on the box. I was also impressed with the amount of foam it produced when bruching.

[This review was collected as part of a promotion.] I've been using Colgate Total Active for a few weeks, and it gets the job done. My teeth feel clean after brushing, and I've noticed less plaque buildup by the end of the day. The taste is minty but not overpowering. However, it can leave a slightly chalky aftertaste, which might bother some people. Overall, a reliable option for daily oral care.

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I bought mutipacks of what I THOUGHT were the same product, only to find upon using it that it was NOT what I had. I compared the ingredient list, and there were several changes, DESTROYING a product that I have used for years. Not only is the taste vile now, it feels like it's burning my mouth. I have 5 unopened tubes of this crap now, plus the opened one. What a waste of money. I'll be donating these in the hopes that other people will be able to use them without wanting to rip their mouths off. Way to go, Colgate. What even is the point of making such significant changes to a perfectly good product?

Incredibly disappointed. I've been using the OLD version of this product for SEVEN YEARS, constantly getting complements on how white my teeth are and actually unintentially promoted it nonstop. I have Sjögren's (dry mouth) so am very prone to cavities, but the OLD version saved my teeth. THEN THEY CHANGED IT. Within one week of using the new formula, my teeth yellowed and I developed a dark STAIN on my front tooth, and my breath smelled after a night's sleep! Fortunately I found two bottles of the OG and after FIVE DAYS of using the OG, my teeth went back to being white. Can't even begin to describe the taste and smell of the new one. The fluoride added to the new product has sooooo many adverse reactions for many people! PLEASE BRING BACK THE OG!!!

Used this for the first time this morning. I spent a good while trying to figure out why I smelled something odd until I finally realized it was coming from my mouth. I feel like I owe an apology to my physical therapist and anyone else whose direction I breathed in this morning. It's not expired or anything. Just gross.

I recently received a new order of my longtime favorite toothpaste/gel combo only to find the packaging which has been changing slightly over the paste few years has a brand new formula inside. I've been using this Colgate gel plus whitening paste since it came to fruition. No offense but this new formula sucks. It doesn't give you the same amazingly clean feeling I used to get. Even my dentists couldn't understand why my teeth were always so clean and white, without whitening treatments. This formula is just bad and really disappointing. I've referred so many people to the previous formula and everyone has been hooked. I'm not sure what prompted the change but I hope you are prompted to put it back because this is no good. I but these buy the 4 pack so now I stuck with this new formula. Do i need to buy 4 Colgate total plain paste to mix it myself? This is such a strange change to the most perfect product. I feel like every company is trying to cut costs and i get it but this is crazy. It doesn't even taste good anymore. Ugh. Frustrated.

I have been buying Colgate Total gel toothpaste for years. I was very disappointed with the new formula. The mint flavor is overpowering and unpleasant. And my teeth don't seem as clean. Why did you change it?