[This review was collected as part of a promotion.] This Conair cordless heated brush is a handy tool for on the go hair straightening, smoothing, and extra shine! It definitely helps tame static as well! You just push the power button, wait for it to heat up (it takes about 1 minute for the light to stop blinking), then it is good to go. It is not too hot to handle. The pink area stays cool, while the brush area does get hot, but not too hot that you can't touch it. The only negative comments I have is the cover is pretty hard to get off and it bugs me that it can't stand up right because the bottom is rounded. Other than that, this is now a staple item in my daily purse! Highly recommend!