Dawn Ultra Antibacterial Liquid Dish Soap, Apple and Blossom Scent, 28 Fluid Ounce

I don't own a car, so having all my groceries delivered to my home is a HUGE benefit. Everyone who has delivered my orders has been very helpful and pleasant. Thank you!

[This review was collected as part of a promotion.] I have to say out of all the lineup of Dawn this has to be my favorite smell that hey offer. I think I like their original smell better however, this one is definitely a close second with the same cleaning power.

Dawn dishwashing liquids is the G.O.A.T. Not only does is make my dishes squeaky clean but it also helps me clean up my bathroom, walls, and kids toys!! The apple blossom scent is amazing. It's also antibacterial and so gentle on the skin I love using Dawn dish soap for all my cleaning needs! Dawn Ultra Antibacterial Hand Soap, Dishwashing Liquid, Apple Blossom

I have purchased Dawn dishwashing liquid in the past, and had intended to get a bottle today (my husband always beats me to it, and he buys something else). So I go to grab a bottle of the apple scent, and catch the same error on the bottle that I see was reported SIX years ago!! (And they said they were going to fix it.) I just caught it. I'm sure they think most people don't give a crap and just grab and go, but I was actually looking at the label, and there it is, clear as day: HAND SOAP. And on the back, the directions say that it is for use in washing hands. Nothing about dishes. Yes, there's a small reference to dishwashing liquid on the lower part of the label, but unfortunately they moved the footnote down lower, making it look like the dishwashing reference is part of the footnote: "*vs. Dawn non-concentrated dishwashing liquid." The label version I was looking at in my grocery store was different from the one here. I'd attach a photo of the label version I saw, but that feature isn't working for me. You can see it on the Staples website, though. Since I couldn't be sure what the product was, I didn't buy it. Dawn, please fix your labels, and hire a proofreader next time.

I've used the original blue Dawn detergent religiously for decades, but my store was out of it when I needed to buy more. The Apple Blossom was the only option left and I almost put it back on the shelf when I read "hand soap," but assumed it was a double-duty product when I read "dishwashing liquid" further down the label. I finally ran out of the blue detergent and simultaneously ran out of hand soap in my sink dispenser, so pulled this out to refill it. Once again, I was confused about whether it was actually JUST a hand soap or also a dishwashing liquid, so I scrutinized the label once more. I see that The Dawn Team continues to insist "It says hand dishwashing liquid right under the brand logo." No, it most definitely does not say that—not under the brand logo nor anywhere on the product labeling. In fact, the "Purpose" indicates only "Antibacterial hand soap" and the "Use" indicates "for handwashing to decrease bacteria on the skin." Nowhere except for "DISHWASHING LIQUID" on the front label does this product appear to actually be for dishwashing. Most consumers don't feel compelled to have to read the "Purpose" and "Use" for a product they've already used many times, and had I felt the need to do so at the time, I would not have made this purchase. I have not yet used this product on dishes, and if I find that it doesn't cut grease with the same effectiveness as the original blue formula, I may feel inclined to request my money back. Incidentally, I have a 20-year career as a professional proofreader for advertising content and this makes me believe that you are either intentionally trying to mislead consumers to sell product or your QC protocol is utterly inadequate. Either way, your loyal consumers deserve better.

The label says "dawn ultra antibacterial hand soap 50% less scrubbing apple blossom scent *vs Dawn non concentrated dishwashing liquid". What is this? Hand soap, dishwashing soap, both. Is chloroxylenol safe to use on dishes?

Houston, we have a problem! I've shared this feedback with my family and friends. Are you trying to purpose a hand soap as dishwashing liquid or are you trying to purpose a dishwashing liquid as a hand soap. Whichever you're trying to do, please put it in the correct aisle, number one. Number two, label the product correctly or better. I understand trying to make one product with multiple uses but clearly from the feedback, it failed. I think more so because of the education that went along with it. None! You MUST use more to get a sink of cleaning bubbles regardless of what your testing shows actual customer feedback does not lie.

I bought this product off the shelf, and when i got home to store i read the label. This has to be the worst labeling a brand can have. I had to enter the website to check if this was a handsoap or dishsoap or both or what. If dawn wishes to enter the hand liquid market they should use another of the brands p&g has. The 2nd moment of truth for me was really bad (I know mr AG Laffley no longer runs the company but he would have understand what i meant. The labeling should clearly says what you are buying. Shame on the ABM who approved this

I have used this product for years, but I don't know what changed with this last bottle of that I bought, but the bubbles only last about a minute.

The packaging is deceptive. Its hand soap. It barely makes suds, you have to use more than normal and does a lousy job cleaning the dishes and counters