e.l.f. Lash It Loud Mascara

For the price this is my go to mascara. I used to use another popular brand but it made my eyes itchy after long days. I started doing some digging on ingredients in the EWG database and this one comes up as a safer one. No more itchy eyes!

First mascara that actually lenghtens lashes and mine are very short but long with this.

My favorite

This by far has the perfect brush. It's not to big, & not to small yet your separats lashes for a great spread. Not clumpy, & the more you use it the prettier it make your eyes as the formula holds great on your lashes. Not flakey at all. It definitely adds definition,volume,& LENGTH. My all time favorite!!! Love the travel size also. It isn't waterproof yet that's what I like anyway!!!

Ordered this in brown after being sent a travel sized in black as an extra to my order. Defines and lengthen lashes nicely, buildable volume. So pleased that this is available in brown too. Would love to see this in other colours too. Dark green, purple and blue would be great!

Color tried: Black. I've never been a mascara fan because every one I've previously tried looked clumpy and made my eyes feel tired. Decided to give this one a try though because of the brush design and was impressed! Pros: Emphasizes eyelashes with minimal clumping. The little bit of clumping there is can be combed out with an eyelash comb. Does not tire my eyes at all! So comfortable I can almost forget I'm wearing it. The full size fits just fine in my travel makeup pouch; I'm honestly a little confused why this got a travel size version. Mascara stays put during wear, no escaping into my undereye and making me look (more) tired. Mixed: Very washable – washes off completely with only my gentle water-based cleanser, no scrubbing or double cleansing needed (although you can remove it with cleansing oil as well). It also gets removed by the wet cotton swabs I use to clean up mascara smears if I don't squeeze excess water out of them first. I have not worn this product in the rain or while crying yet, but I would predict a mess. 100% worth it to me as someone whose skin is too sensitive to double cleanse more than twice a week or to withstand a bunch of eye scrubbing. Cons: Does clump a little as previously mentioned, but that's easily fixed with a comb. Flakes a little bit as well, but I only notice this during application, and thankfully the flakes can be readily removed with a wet fingertip or cotton swab. Would recommend applying this product before anything else on your face or eyes so you're not also wiping off makeup you want to stay on your skin. Overall I am very happy with this mascara and would like to continue using it, which is not something I ever thought I'd say about a mascara. I have a sinking feeling this one is on its way out though because it's become increasingly more difficult to find in physical stores here. If it continues to be offered when my current tube runs out or expires, I would like to try the brown version next.

Loved how it made my lashes look. Didn't smudge and wore beautifully.

I loved the precision of the brush, no clumping, lots of volume with 2 coats. BUT I have racooon eyes by noon everyday from it coming off. I will not be buying it again.

I bought this product because it was advertised on different beauty sites as being a light coating that doesn't clump. It does clump on the brush and the lash. It would however, be good for those who want a thick coat.

I love elf products but mascaras are not their strong, it makes my lashes heavy and flat, it's just not for me. I wouldn't buy this again.