e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz price history and forecast - e.l.f. Cosmetics 7986408
e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz

e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz

Brand:
e.l.f. Cosmetics
Model Number:
7986408
UPC:
609332859104
EAN:
0609332859104
Walmart SKU:
632888063
Key Takeaway

Steady $10.00 pricing maintained for 37 days straight, matching typical levels. Market shows no signs of promotional activity.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$12.00
Lowest Price
$9.99
Most Recent Price
$11.00
Average Price
$10.66
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$11.00
Lowest Price
$7.57
Most Recent Price
$10.00
Average Price
$10.48
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz since 3/11/2025. The most recent price update was on Aug 30, 2026.

Price Range: Over the past 90 days, the price has ranged from $7.57 (lowest on 3/11/2025) to $11.00 (highest on 8/22/2025). The average price during this period is $10.48.

Current Trend: Walmart.com prices have ranged from $10.00 (Aug 30) to $10.00 (Aug 30) over the past 90 days. Current price is close to the 90-day average of $10.00.

Customer Insights: Rated 4.6/5 from 8328 reviews.

Customer Reviews

8328 reviews

Customer Reviews

4.6
Based on 8328 reviews
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Showing 10 of 8328 reviews
Susan June 10, 2026

I love almost everything from elf. notice that my Luminous putty primer was on clearance for only $6.00 that great will I be charged that amount? thank you

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the best matte primer on the market

misslturner July 9, 2020

i bought this primer 6 months ago and i was like umm ill give it a go. it was honestly the best thing i ever done. my makeup lasts all day. my foundation sits amazingly on it. i only have to touch maybe twice a day depending on what foundation I'm using. i have to say i threw out all my other primers and this is the holy grail for me now. there is no way i could ever do my makeup without this primer. im in love

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Shocked

Rach1010101 October 8, 2019

Honestly, I'm surprised. Usually drug store primers are terrible, so I only buy high-end primers. But after hearing a lot of reviews; I decided to give this a try. It's now my favourite primer; and it's overtaken my Laura Mercier & YSL primers. This makes my makeup last all day, and gives a nice dewy finish (Usually I'm an oily mess at the end of the day, but this makes me look dewy). I've ordered the Tatcha Silk Canvas, which is apparently the expensive version; and I'll post an update of both compared.

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It works

Andrea October 11, 2025

I would just use this on the areas where you're very oily like your cheeks on your nose and around your eyebrows it's very drying and that's where I get oily but I want to use it on areas where your skin is dry because it's hard to move it around It's very much absorbs the oil on your skin and I work long hours at my job about 9 to 10 hours so my skin looks fine when I come home.

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Smoothes skin and holds makeup in place

Kathyg September 23, 2025

I work outside all year long. Even though I sweat in the summer, my makeup holds up. This goes on smooth and does not adversely affect my sensitive skin. I let it set for a few minutes and then put on makeup. I do also use ELF setting spray. Great combination!

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Primer at reasonable price

Lokis Nana September 12, 2019

I saw a review of this primer which I told my dad daughter about. She brought some when she was visiting from Nottingham, so I decided to give it a go. Love it, it's not sticky, doesn't smell funny and it goes a long way. Put on, leave for 30 seconds and then app,y foundation. fantastic, you don't need so much foundation and it lasts all day, even down the gym. It's the best primer I have tried.

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As far as a dupe...

Lori CG April 25, 2019

I was so excited to see this primer FINALLY back in stock...all the hype....the four month wait, was it worth it? I think so - I am no expert on primers and lets face it at 57 years old a primer is totally new thing introduced to me by my daughter Kayla - so I am pleased, love the price. Will last forever -so GREAT value.

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Pores have gone!

Scarlett1 August 4, 2020

After using the original putty primer, I thought I'd try this one. At first, the glitter looks very intense, if you are after just using this by itself then go for the original one but with makeup on top of the primer, it gives a very nice luminous, glow from within look. I apply this by rubbing it in my hands first to warm it up then spread it across the face. For me I let it sit on the face for 30 seconds, rub it in, and then apply makeup after another 30 seconds. Also stays all day and locks make-up in, I'm only giving it 4 stars however just as I think you need more than a pea-size amount, especially if you have pores across the face and not just T-zone area. Still gonna buy over and over again though.

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So-So Not the one for me

MaryGrace March 24, 2026

I wanted to like this product as I have heard great things but it just didn't work for me. I have pretty sensitive skin and I feel that it didn't help reduce my acne. I was drawn to the green tint, as well, hoping that it would help color correct redness but I saw no difference. My makeup didn't last long either, but I am biased due to the great hold of the elf power grip primer that I've used in the past.

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Donna February 5, 2026

It didn't cover or blur any pores or wrinkles on my face. My wrinkles are hard to see because they aren't that bad, but the product didnt cover them at all. I have large pores on my chin and the product didn't make an ounce of difference in the least.

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Price History

Historical price data graph for e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

37 records

Walmart.com prices have ranged from $10.00 (Aug 30) to $10.00 (Aug 30) over the past 90 days. Current price is close to the 90-day average of $10.00.

Walmart.com price history for e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz showing recent price changes over the past 90 days
Date Price Change % Change
$10.00 $+0.00 +0.0%
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$10.00

Third-Party Seller Pricing

6 records

Third-Party Sellers prices have ranged from $9.99 (Aug 31) to $12.00 (Aug 31) over the past 90 days. Current price is close to the 90-day average of $10.66.

Third-party seller price history for e.l.f. Luminous Putty Primer, Universal Glow, 0.74 oz showing recent price changes
Date Price Change % Change
$11.00 $+0.00 +0.0%
$11.00 $-1.00 -8.3%
$12.00 $+2.01 +20.1%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99

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