e.l.f. Soft Glam Foundation 31 Medium Neutral

Great affordable daily go to. Worked well with my mature skin (50 ). Light/light coverage, breathable, buildable. It did not dry out my skin, look too oily or too matte and I have combo skin. Don't need much at all. I have not built-up coverage much so I can't say if it will get cakey. I only lightly hit spots I needed a bit more coverage , not all over, it did the job. Color match was a little light for my olive skin but works for winter. Overall love it and it only took 50 yrs to find!

Recommend purchasing through Walmart. I tried going through the actual company but when I ordered I received the wrong makeup shades two times Now they handled it well. I finally received the right shade the third time. But they handled everything else to my liking. I have no complaints against the end results and there handling responses. However I decided to order through WALMART INSTEAD and I had no problems. So thank you Walmart. Your service was above and beyond as sould be. Thank you

The E.L.F. Cosmetics team did a great job creating this product. I highly recommend the Soft Glam Satin Foundation. I recommend the foundation be applied using a sponge applicator as it allows for seamless coverage for the face. Two to three presses and you have the perfect amount of product (whether you want a heavier or softer glam). This product pairs nicely with E.L.F. Power grip primer and doesn't slide off or becoming greasy after hours of use. I recommend viewing the swatch examples provided online for this product prior to purchasing to ensure you get the right shade and/or shades.

Next time, I'll go with just a little bit darker shade.This is just a titch light but I have everything delivered, and getting it returned is too much of a hassle plus it feels fantastic on it's very lightweight.It feels wonderful, so I like it a lot

I am old and need a serious boost to my foundation to make my tired, dull skin look more alive and ladies, this totally 100% works, the word SATIN is no joke...I literally look like I have put on some high-end big bucks foundation when I am finished. It also was easy to pick it the shade with how the show the cool,warm and neutrals. I actually bought the lowest cool and then went back and got the next one up and both work. I have tried at least a hundred foundations mostly from the drugstore and I am staying with this (along with the matching concealor that just put out that is equally as wonderful). I did not get paid or asked to do this review, I am just a ordinary gal who buys a lot of drugstore makeup who wants to let others know to go for it with this product because it really delivers and especially if you are older and want a beautiful finish that gives life to your face. Also love that it comes in a squeeze tube. I could not say enough great things about this foundation.

Not bad! I like that it's a thinner formula but there's more coverage than something like a tinted moisturizer (it's build able too which I love!). The way it looks on the skin is pretty natural however I did notice it does cling a bit to the drier areas of the face as time goes on so I just make sure to really moisturize those areas. Still not too bad for a cheaper foundation! It performs better than most drugstore foundations imo so that makes it worth buying.

the shade turned me into a ghost. but i can usually fix that, if the shade is off. this particular face makeup is not great, there's barely any coverage, it dries my skin out almost instantly. patches. just not good. gave to a friend and she hated it too.

Ordered for delivery. Outrageous, stupid driver took item back to the store as tracking shows. Why? I live in a gated community. There are hundreds of others who also do in my City. To enter there is a telephone to call package recipients. The creep must need glasses or doesn't know how to use something that's not his cell phone. I have ordered this item many times without a problem. Maybe if Walmart hired people who speak English and have a brain this would not have happened.

Ordered a light shade that seemed to match my skin from color samples. Was MUCH lighter so I recommend you go at least a shade darker. I'm 62 with dry skin and larger pores. It settled into both, was streaky and looked terrible on me. Positive is that it didn't irritate my skin which is a miracle. If you have smooth, sensitive skin, and want very light coverage, it may work well for you.

This foundation was very matte, very unforgiving, and very difficult to blend. It is below Wet n Wild, L'Oreal, Revlon, and pretty much everything. The color is the most awful one I've ever tried! This foundation also emphasized every pore on my face! I can't say how irritated I am that ELF is putting such garbage out there and conning women! I will never trust ELF again!!!