Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz. price history and forecast - Fairy Tales LIFEPOO12
Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz.

Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz.

Brand:
Fairy Tales
Model Number:
LIFEPOO12
UPC:
812729008010
EAN:
0812729008010
Walmart SKU:
28552694
Key Takeaway

Market direction turned downward recently with current $11.95 representing 4.5% over standard pricing.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$14.38
Lowest Price
$14.38
Most Recent Price
$14.38
Average Price
$14.38
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$14.38
Lowest Price
$4.97
Most Recent Price
$11.95
Average Price
$10.77
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz. since 2/14/2025. The most recent price update was on Jul 13, 2026.

Price Range: Over the past 90 days, the price has ranged from $4.97 (lowest on 12/14/2025) to $14.38 (highest on 5/16/2026). The average price during this period is $10.77.

Current Trend: Walmart.com prices have ranged from $10.99 (May 15) to $14.38 (May 16) over the past 90 days. Current price is close to the 90-day average of $11.43.

Customer Insights: Rated 4.09/5 from 33 reviews.

Customer Reviews

33 reviews

Customer Reviews

4.1
Based on 33 reviews
5
21
4
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5
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Showing 10 of 33 reviews
Steve S. September 21, 2025

I swim every morning and scuba dive when I have opportunity. This product works great for both chlorine and salt water. Even after daily use for the last three years, I still love the stuff. My grandson uses it after swim lessons and it doesn't bother his eyes.

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Melissa P. August 13, 2025

My girls' blonde hair turns green and becomes straw the second it touches pool water! Sun and Swim is our magical potion to get the seaweed green color out and turn their straw hair back into silk! Recently took a weekend trip and took these cute pint-size bottles with us. The girls were mermaids and swam for hours at the hotel pools and sun&swim saved their locks! Also, we LOVE the citrus smell!

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Jeanne December 17, 2025

I love Fairy Tails products and I actually use it for myself. When my granddaughters come to visit they love it also. All of us especially love the detangling spray.

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Love this brand - would buy again

Chris August 4, 2023

My son uses this shampoo (and the corresponding conditioner) and he loves the feel of the shampoo, as well as the smell. It's been his shampoo of choice for probably 2 years now. My only complaint is the shampoo comes in a 12 oz bottle but the conditioner comes in an 8 oz bottle. Since my son uses the same amount, we end up buying 2 shampoos and 3 conditioners whenever we have to restock.

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Elaine S. August 1, 2025

I use this because I have gray hair and hair products build up i'll sing it to yellow. This leaves my hair clear and shiny. I love it.

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Takes out the chlorine and knots!

PopcornGallery August 3, 2023

I have been using this on my daughter's long hair for years! Chlorine causes her hair to get very knotted and almost matted to the point where I was about to cut it off. But with this product I don't have to worry about that as much anymore. It helps get the chlorine out and keep her hair smooth so I don't have to worry about her long days in the pool anymore. I do still use extra conditioner but this product has been a life saver!

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So far so good.

AllTea June 24, 2016

Swimming 4 days per wk. I use swimcap but I still get some leaking or accidental cap loss. Hair is also color treated. Used after one week and hair felt gritty like using clarifying shampoo (which I think is good). Afterward used hair mask to restore moisture and softness. Hair bounced back fine. Not sure that this would work daily for me; I will use my regular shampoo or co-wash 2 times per 7 day wk. and this on last swim day each wk.

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Joanna May 30, 2025

Bottle almost empty upon receipt. Spilled all over the box. Not wrapped in a tall enough bag or protected at the flip top. Terrible shipping. And to boot, they want me to take the time to go to the store to return. What about looking at some pictures of the mess like Amazon and just refunding. Walmart for the L

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Damaged item

Liz October 13, 2025

Item came damaged

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anonymous February 12, 2025

Bottle spilled and was half empty when I received it.

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Price History

Historical price data graph for Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz.

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

12 records

Walmart.com prices have ranged from $10.99 (May 15) to $14.38 (May 16) over the past 90 days. Current price is close to the 90-day average of $11.43.

Walmart.com price history for Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz. showing recent price changes over the past 90 days
Date Price Change % Change
$11.95 $+0.00 +0.0%
$11.95 $-2.43 -16.9%
$14.38 $+3.39 +30.8%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99 $+0.00 +0.0%
$10.99

Third-Party Seller Pricing

6 records

Third-Party Sellers prices have ranged from $14.38 (Jun 7) to $14.38 (Jun 7) over the past 90 days. Current price is close to the 90-day average of $14.38.

Third-party seller price history for Fairy Tales Sun & Swim ™ Lifeguard™ Clarifying Shampoo, 12 fl oz. showing recent price changes
Date Price Change % Change
$14.38 $+0.00 +0.0%
$14.38 $+0.00 +0.0%
$14.38 $+0.00 +0.0%
$14.38 $+0.00 +0.0%
$14.38 $+0.00 +0.0%
$14.38

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