Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex
- Brand:
- The Fantasia Collection
- Model Number:
- 011313030158
- UPC:
- 011313030158
- EAN:
- 0011313030158
- ASIN:
- B001501N7I
- Walmart SKU:
- 19399647
Key Takeaway
Market direction turned downward last week with current $9.99 representing 20.1% under standard pricing.
Third-Party Seller Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$14.99 | |
|
Lowest Price
|
$9.99 | |
|
Most Recent Price
|
$9.99 |
- Average Price
- $12.36
- First Tracked
- Last Update
Walmart.com Summary
| Price Type | Price | Date |
|---|---|---|
|
Highest Price
|
$14.50 | |
|
Lowest Price
|
$9.94 | |
|
Most Recent Price
|
$9.99 |
- Average Price
- $11.73
- First Tracked
- Last Update
Price Analysis
Tracking History: We have tracked Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex since 1/31/2025. The most recent price update was on Jul 6, 2026.
Price Range: Over the past 90 days, the price has ranged from $9.94 (lowest on 4/20/2025) to $14.50 (highest on 4/29/2026). The average price during this period is $11.73.
Current Trend: Walmart.com prices have ranged from $9.99 (Jul 5) to $14.50 (Apr 30) over the past 90 days. Current price is 20.1% below the 90-day average of $12.51.
Customer Insights: Rated 4.7/5 from 160 reviews.
Customer Reviews
160 reviewsCustomer Reviews
4.7
Based on 160 reviews
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Showing 10 of 160 reviews
Magic in a bottle
This serum makes my hair so soft and healthy feeling. I feel it does a good job protecting my hair from my heat styling tools. It smells nice and doesn't leave my hair greasy or weighed down. I would definitely recommend.
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Works very well
I use a small amount in my wet hair to get it silky during blow dry and flat ironing. I wish it had silk and vitamin e, but that would make it cost more. For the price it is great.
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heavy but didn't look dirty or oily. helpedmy hair grow
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This product is perfect for my hair easy to use and worth the money... really recommend if you want your hair to look straight..
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Heat protector
I highly recommend this item to you.
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❤️love it make my life better
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Nice I like it
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Not the original
I've used this product on my clients for years. I recently ran out so I purchased new bottle from here, I have noticed that they've changed the formula by removing the silicone. A little goes a long way. If you use too much your hair will be greasy and weighed down. It's great to use before applying heat.
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Deplorable packaging. Not sure if this is an old bottle but the seal was damaged causing 1/4 of the product to spill all over the inside of the shipping box and another item packaged in the same box. Way too expensive for 1/4 of the product to be gone and I'm not wasting my time or gas to return this crap.
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Third party issues
Never received my item and the third party company doesn't respond to messages. Walmart has done its part but the direct seller is not for the customer.
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Price History
Recent Price Changes
Detailed price history for the past 90 days
Walmart.com Pricing
21 recordsWalmart.com prices have ranged from $9.99 (Jul 5) to $14.50 (Apr 30) over the past 90 days. Current price is 20.1% below the 90-day average of $12.51.
| Date | Price | Change | % Change |
|---|---|---|---|
| $9.99 | $+0.00 | +0.0% | |
| $9.99 | $+0.00 | +0.0% | |
| $9.99 | $-2.07 | -17.2% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $-2.44 | -16.8% | |
| $14.50 | $+0.00 | +0.0% | |
| $14.50 | $+0.30 | +2.1% | |
| $14.20 | $+0.00 | +0.0% | |
| $14.20 | $+0.00 | +0.0% | |
| $14.20 | $-0.01 | -0.1% | |
| $14.21 | $+0.03 | +0.2% | |
| $14.18 | — | — |
Third-Party Seller Pricing
5 recordsThird-Party Sellers prices have ranged from $9.99 (Jun 14) to $12.27 (May 11) over the past 90 days. Current price is 14.8% below the 90-day average of $11.73.
| Date | Price | Change | % Change |
|---|---|---|---|
| $9.99 | $-2.07 | -17.2% | |
| $12.06 | $+0.00 | +0.0% | |
| $12.06 | $-0.21 | -1.7% | |
| $12.27 | $+0.00 | +0.0% | |
| $12.27 | — | — |
