Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex price history and forecast - The Fantasia Collection 011313030158
Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex

Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex

Brand:
The Fantasia Collection
Model Number:
011313030158
UPC:
011313030158
EAN:
0011313030158
ASIN:
B001501N7I
Walmart SKU:
19399647
Key Takeaway

Market direction turned downward recently with current $11.99 representing 6.7% over standard pricing.

Third-Party Seller Summary

Third-Party Seller Price History Summary
Price Type Price Date
Highest Price
$14.99
Lowest Price
$9.99
Most Recent Price
$12.24
Average Price
$12.36
First Tracked
Last Update

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$14.50
Lowest Price
$9.94
Most Recent Price
$11.99
Average Price
$11.62
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex since 1/31/2025. The most recent price update was on Sep 5, 2026.

Price Range: Over the past 90 days, the price has ranged from $9.94 (lowest on 4/20/2025) to $14.50 (highest on 4/29/2026). The average price during this period is $11.62.

Current Trend: Walmart.com prices have ranged from $9.99 (Jul 30) to $12.24 (Aug 11) over the past 90 days. Current price is close to the 90-day average of $11.23.

Customer Insights: Rated 4.8/5 from 165 reviews.

Customer Reviews

165 reviews

Customer Reviews

4.8
Based on 165 reviews
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Showing 10 of 165 reviews

Works very well

Walmoll January 2, 2013

I use a small amount in my wet hair to get it silky during blow dry and flat ironing. I wish it had silk and vitamin e, but that would make it cost more. For the price it is great.

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Magic in a bottle

Sarah March 12, 2017

This serum makes my hair so soft and healthy feeling. I feel it does a good job protecting my hair from my heat styling tools. It smells nice and doesn't leave my hair greasy or weighed down. I would definitely recommend.

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deanna5007 September 13, 2013

This product is perfect for my hair easy to use and worth the money... really recommend if you want your hair to look straight..

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Tia March 6, 2026

heavy but didn't look dirty or oily. helpedmy hair grow

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Protecting Natural Hair

Sonya February 21, 2021

Highly recommend to protect your natural hair from heat damage and hair holds up longer in humid weather after it's straightened....natural pattern of hair is safe and sound after shampooing and deep conditioning

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wanlapa July 31, 2025

Nice I like it

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Not the original

LayB September 27, 2016

I've used this product on my clients for years. I recently ran out so I purchased new bottle from here, I have noticed that they've changed the formula by removing the silicone. A little goes a long way. If you use too much your hair will be greasy and weighed down. It's great to use before applying heat.

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Serum

Shunni June 3, 2024

It doesn't give me the satisfaction that I want. But I guess it's for different hair, it works good on some and others not, it's really a good product but something changed, it feels a little watery and not the thick consistency.

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Third party issues

Mayra December 10, 2025

Never received my item and the third party company doesn't respond to messages. Walmart has done its part but the direct seller is not for the customer.

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Nelli November 11, 2025

Deplorable packaging. Not sure if this is an old bottle but the seal was damaged causing 1/4 of the product to spill all over the inside of the shipping box and another item packaged in the same box. Way too expensive for 1/4 of the product to be gone and I'm not wasting my time or gas to return this crap.

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Price History

Historical price data graph for Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

25 records

Walmart.com prices have ranged from $9.99 (Jul 30) to $12.24 (Aug 11) over the past 90 days. Current price is close to the 90-day average of $11.23.

Walmart.com price history for Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex showing recent price changes over the past 90 days
Date Price Change % Change
$11.99 $+0.00 +0.0%
$11.99 $+0.00 +0.0%
$11.99 $+0.00 +0.0%
$11.99 $+0.00 +0.0%
$11.99 $+0.00 +0.0%
$11.99 $+0.00 +0.0%
$11.99 $-0.25 -2.0%
$12.24 $+0.00 +0.0%
$12.24 $+0.00 +0.0%
$12.24 $+2.25 +22.5%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $+0.00 +0.0%
$9.99 $-2.07 -17.2%
$12.06 $+0.00 +0.0%
$12.06 $+0.00 +0.0%
$12.06 $+0.00 +0.0%
$12.06 $+0.00 +0.0%
$12.06

Third-Party Seller Pricing

14 records

Third-Party Sellers prices have ranged from $9.99 (Jun 14) to $12.49 (Aug 5) over the past 90 days. Current price is close to the 90-day average of $12.17.

Third-party seller price history for Fantasia High Potency IC Original Heat Protector Straightening Serum, 6 fl. oz., Chemically Damaged, Unisex showing recent price changes
Date Price Change % Change
$12.24 $+0.00 +0.0%
$12.24 $+0.00 +0.0%
$12.24 $-0.25 -2.0%
$12.49 $+0.01 +0.1%
$12.48 $+0.24 +2.0%
$12.24 $-0.24 -1.9%
$12.48 $+0.00 +0.0%
$12.48 $+0.00 +0.0%
$12.48 $+0.00 +0.0%
$12.48 $+0.24 +2.0%
$12.24 $+0.03 +0.2%
$12.21 $+2.22 +22.2%
$9.99 $-2.07 -17.2%
$12.06