Great Value Ultra Strong Paper Towels, White, 2 Double Rolls price history and forecast - Great Value 66690
Great Value Ultra Strong Paper Towels, White, 2 Double Rolls

Great Value Ultra Strong Paper Towels, White, 2 Double Rolls

Brand:
Great Value
Model Number:
66690
UPC:
194346066902
EAN:
0194346066902
Walmart SKU:
2299739407
Key Takeaway

Price stability at $3.98 for 49 days suggests a modest 1.0% correction is due.

Price expected to drop to $3.94 soon

Third-Party Seller Summary

No price history available for Third-Party Sellers

Walmart.com Summary

Walmart.com Price History Summary
Price Type Price Date
Highest Price
$5.12
Lowest Price
$3.94
Most Recent Price
$3.98
Average Price
$4.27
First Tracked
Last Update

Price Analysis

Tracking History: We have tracked Great Value Ultra Strong Paper Towels, White, 2 Double Rolls since 8/29/2023. The most recent price update was on Jun 10, 2026.

Price Range: Over the past 90 days, the price has ranged from $3.94 (lowest on 4/10/2024) to $5.12 (highest on 10/21/2025). The average price during this period is $4.27.

Current Trend: Walmart.com prices have ranged from $3.98 (Jun 10) to $3.98 (Jun 10) over the past 90 days. Current price is close to the 90-day average of $3.98.

Customer Insights: Rated 4.7/5 from 79413 reviews.

Customer Reviews

79413 reviews

Customer Reviews

4.7
Based on 79413 reviews
5
64921
4
8505
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2905
2
1058
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2024
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Showing 10 of 79413 reviews

Price Increase

Jenn October 26, 2025

These Great Value Ultra Strong Paper Towels have been my go-to paper towels for years. They last me a few weeks for one room. However, when I put them in my cart, I couldn’t help but notice the $1.14 price increase. I might as well spend a few cents more and purchase rolls of Viva. I’m not sure if I would consider this a bargain buy anymore.

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Great Value Ultra Strong is the BEST!

anonymous October 28, 2025

These are equivalent to Sam's Clubs' Member's Mark Select %26 Tear 2-Ply Paper Towels, just named for Great Value. I've used multiple brands of paper towels, and I ALWAYS come back to this particular brand of paper towels because THEY ARE THE BEST! The select and tear sheets are perfect no matter the size of the job needed, and these paper towels are super absorbent, and cleans any mess perfectly. You can choose a little bit or a lot, and I guarantee you it will clean up your mess efficiently! The price is about normal for how much you get - better the paper towels the better the price. But for me, other leading brands do not do the job correctly or don't even absorb well - thus why I insist on Great Value's Ultra Strong Paper Towels. I absolutely hate super thin sheets because they tear easily, and don't absorb. These sheets are perfect because they're just the right thickness, and they're decently premium! I will continue getting these for as long as I can!

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Great Value Ultra Strong Paper Towel

Tyheisha November 6, 2025

I wasn't able to buy the big pack of paper towels. However, I was able to get the two pack paper towel. I enjoyed the fact the paper towel works as a temporary wash cloth. I used the paper towel to clean the sick, bathroom mirrors, dining room table, and wipe the sweat from my face when necessary. The towel can absorb a lot of liquids before it tears. The cost for the two pack did not break my pocketbook. I was able to wipe up spills too. Also, the paper towel has ridges, but they are perfectly in a design made to distinguish the paper towel from other brands. Thank you, Walmart.

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Quicker picker upper NOPE

Timothy March 3, 2026

Had high hopes for these paper towels after reading the positive reviews . Decided to buy just 2 rolls and give them a test drive. These Great Value paper towels are NO WHERE close to bounty ! They tear very easily, not absorbent to say the least . Even though the cost of 12 rolls is almost half the price of bounty you will end up using twice as many . With bounty you can use the paper towel let it dry and then reuse it . These I wouldn't even consider trying that . Just buy Bounty instead , one of the few times great value brand has let me down !!!

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Towels GOOD, price BAD.

Ezbeinggreen October 25, 2025

We have pets, so we go through a lot of paper towels. I WAS buying these on the regular because they are just as good as the name brand but I will now need to look for something new because the price has gotten out of control. They've gone up a few times but have stayed steady at around $4 for the past year or so. I had these in my cart for $3.98 yesterday and when I went to check out today they were "out of stock." So I searched the Walmart website and found the same paper towels re-listed for $5.12... let me repeat ... these are now over $5 for 2 rolls of GENERIC paper towels. That is a 25% increase. I know tariffs are driving price hikes, and guess who pays? US, not the country who makes them. Insane, at this rate I am going to go back to shopping at stores like Publix and just wait for a BOGO sale on the name brand paper goods. Or start using rags and washable dish clothes instead (you can get a large pack of the barkeeper kind for under $10).

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Quality has went down

Amber December 12, 2025

Quality has drastically changed. I order the same paper towels for the last few years from Walmart. I added pictures of the roll I’ve had for about a week (right)and the brand new one I just opened(left). And the one my family of 5 has been using is still bigger around than the “newer look” pack I just bought.

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Paper Towel Should Be "Bad Value" Brand

Paul October 25, 2025

These have changed over the last couple months. Used to be a good value to get a paper towel similar to Bounty or Brawny for the store brand price. Now these things are really thin and barely absorb. The worst part is the price keeps increasing so you're now better off buying the cheaper options for the same quality. Shame on Walmart for doing this. Shrinkflation at its finest.

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Paul October 25, 2025

Walmart has reduced the quality of these some point over the last few months. I've been buying these for years, but now not even two sheets can absorb the amount a single sheet could have absorbed. The worst part is that Walmart keeps increasing the price on these to where you're pretty much better off buying name brand, especially if the quality now is of the cheaper alternatives. If you want a cheap paper towel, save your money and get a cheaper brand. For now, I'm switching over to Brawny since those are good quality for about the same price.

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LuckyLukie February 9, 2026

I normally don’t write reviews, but I had to say something! Here is this product in a nutshell 2023 to 2024 total bounty dupe 2025 got thinner and thinner less than less sheets for more money but still a good deal 2026. You need to change your name to Kleenex that’s all I’m gonna say.

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Paper towel comparison.

EVETTE October 17, 2025

Paper towel size did not match double rolls description. The paper towel in the left is yours. The one on the right is what I expect a double rolls to look like.

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Price History

Historical price data graph for Great Value Ultra Strong Paper Towels, White, 2 Double Rolls

Recent Price Changes

Detailed price history for the past 90 days

Walmart.com Pricing

49 records

Walmart.com prices have ranged from $3.98 (Jun 10) to $3.98 (Jun 10) over the past 90 days. Current price is close to the 90-day average of $3.98.

Walmart.com price history for Great Value Ultra Strong Paper Towels, White, 2 Double Rolls showing recent price changes over the past 90 days
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$3.98
No third-party seller price history available for this product in the past 90 days.

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