They really do not emphasize how soft they are enough, but that is not the best part about them. I bought the grey and the color is true to screen. They are extremely absorbent. I have long hair (mid back) and have to use a towel just for that and one for the rest of me. Not any more. It does not even take 1/4 of the towel to get my hair from dripping. And as far as the rest of me (5'7") all I do now is wrap this around me and the water is soaked up, feet are just a pat down. To give a better example of the absorbency, after doing laundry I accidently knocked over my dogs large water bowl, since I had the washcloth handy I used it to wipe up the mess (just under 3 cups of water). Not only did it work with one swipe it did not drip when I took the 8 feet journey to the sink to wring it out. The softness and color do not get lost in the laundry either. If they would make clothing out of this material I would never want to take it off. Highly recommend, especially if you or someone who will use them have mobility issues.