John Frieda Sheer Blonde Go Blonder Lightening Conditioner, 8.3 Fl Oz

[This review was collected as part of a promotion.] I can only add one picture but after having a baby my hair started to go brown. This has helped bring a little bit of the blonde out and lightened up the brown! I only used it 3 times so I'm excited to see what using the whole bottle will do!

[This review was collected as part of a promotion.] At first, I noticed a slight chemical smell to the shampoo. Although it does go away and does smell nice while washing your hair. I noticed that does lighten my hair, mainly the crown where my flyaways are.

[This review was collected as part of a promotion.] This shampoo is not a purple based blonde shampoo, but it still left my hair seeming more lightened! I feel like it's bringing out my natural highlights and brightens my hair. Also, my hair feels so light and smells so great!

[This review was collected as part of a promotion.] I highly recommend this shampoo and conditioner. After using product for 7 days my hair is noticeably blonder and very soft, lux. The conditioner is amazing for frizzes and adding an overall smooth texture. Very good product and I definitely will purchase again.

[This review was collected as part of a promotion.] I did notice overall brightening of my highlights over time! It wasn't an immediate change, but I do find this more effective than purple shampoo. It did not soften my hair as advertised, but I liked how it did not weigh my fine hair down. It is gentle enough to use everyday. I like how it extends my highlights and I feel like I can go longer without getting my hair done so often!

[This review was collected as part of a promotion.] The John Frieda go blonder shampoo & conditioner worked well! I noticed my hair get lighter! I loved the citrus smell. I did find the conditioner did not moisturize my hair as well as my regular conditioner so I used that after using this set.

[This review was collected as part of a promotion.] John Frieda Go Blonder Shampoo is a great product. The shampoo smells amazing, with a light citrus smell. I definitely noticed a few shades lighter in my highlighted hair. I never felt any build up in my hair and loved the way my hair smelled after a shower.

[This review was collected as part of a promotion.] Overall it helped my hair be smoother, softer, and less oily. However it did not lighten my blonde as advertised. Therefore I removed a star. I'd buy it again occasionally and recommend it to others.

[This review was collected as part of a promotion.] Overall, I really liked this shampoo. First, I liked the consistency of the shampoo and felt that absorbed and rinsed out well leaving my hair lighter and ready for styling. Next, I do feel that over time this product lightened my hair (or at least did a good job of getting oil out which also makes my hair lighter). I love the scent. I will co tibie to use!

This has always been my go to shampoo but the new scent smells strongly like some sort of lemon cleaning supply. I really hate it. Will not buy again unless I can be sure the scent improves. Ideally, back to the smell before which I liked and got compliments on how my hair smelled.